2016 Print in a Digital World
Today, St. Joseph Communications has released it’s latest trend report “2016 Print in a Digital World”. The trend report identifies major trends transforming our omnichannel multiverse and how Marketers can leverage the identified examples to mix, match and marry the exciting world of print and digital.
Sample trends from “2016 Print in a Digital World” trend report include:
From smartphones to desktops, tablets to wearables, we live in a world full of real-time digital experiences. As over-saturated consumers continue to receive these experiences, real disruption comes from content that lives beyond swipes and taps and promotes a wider sensory connection.
In 2016, Brands will continue to blur the lines between news and advertising by telling richer stories. Building lasting customer engagement is based on serving, educating and entertaining them; shifting the focus off “selling” and towards creating “value” and “relevancy”.
It’s a Complicated Journey
The emergence of new channels is further complicating the customer journey for Marketers. Consumers will continue to move between devices and engage with Brands across multiple channels, often simultaneously. Understanding the role each channel plays within a customer journey is the new utopia.
Don’t Use the ‘T’-Word
We can’t think of ink and paper in the same way anymore. It floats. It saves the environment. It works well in the digital world. And most importantly, it creates deep connections with consumers. Today, Print is anything but ‘traditional’.
From Nescafe, Nokia and Target to BMW, Macy’s and Ikea, this trend report showcases over 40 global examples of Brands that are blurring the lines between print and digital. The trend report also includes over 20 embedded Youtube™ videos to illustrate how these Brands are hybridizing content and building their own omnichannel ecosystems.