2018 Hyundai Accent Global Vehicle Premiere
Hyundai Auto Canada Corp. partnered with St. Joseph Communications, Content Group to launch the 2018 Hyundai Accent on February 16th at the 2017 Canadian International AutoShow. This marks the first-ever global vehicle premiere in Canada.
St. Joseph Communications, Content Group worked with Hyundai Auto Canada to develop a series of teaser images and videos featuring the all-new 2018 Hyundai Accent. This content is available online and displayed throughout Hyundai’s Canadian International AutoShow exhibit, including its massive 60ft digital screen.
“St. Joseph Communications, Content Group offers an unprecedented level of agility and flexibility which truly shined during this initiative,” says Vito Sacchetti, Senior Manager, Marketing Communications at Hyundai Auto Canada. “St. Joseph is a valued partner of both Hyundai and Innocean Worldwide Canada, our Agency-of-Record, and has held an essential role in working to make this Canadian global launch a success for us.”
“We’re proud to partner with Hyundai for the historic global vehicle premiere of the 2018 Accent,” says Doug Templeton, President of St. Joseph Communications, Content Group. “Building on the success of last year’s SUPERSTRUCTURE™ “Strong Man” campaign, we produced a series of dynamic and immersive video content for the 2018 Accent that highlights the fresh and confident interpretation of the brand’s signature design language.”
The full release of the campaign, including the unveiling of the 2018 Accent occurred on February 16th with the start of the 2017 Canadian International AutoShow.