Elon Musk and SpaceX Reach for the Stars
True Moonshot – SpaceX is taking people around the Moon. In the realm of science fiction this may not sound like a biggie, but in the world of the commercial space industry, this is huge. Elon Musk and SpaceX recently announced that they will shuttle two “private citizens” around the Moon in 2018. It will send the dynamic duo on an all expenses paid (they doled out “a significant” but undisclosed amount), unforgettable trip in SpaceX’s state of the art Dragon 2 capsule powered by their still-in-design Heavy Falcon rocket.
SpaceX extols, “Like the Apollo astronauts before them, these individuals will travel into space carrying the hopes and dreams of all humankind, driven by the universal human spirit of exploration. We expect to conduct health and fitness tests, as well as begin initial training later this year. Other flight teams have also expressed strong interest and we expect more to follow.”
According to SpaceX, the trip around the Moon would take approximately one week: it would skim the surface of the Moon, go further out into deep space, and loop back to Earth — reaching a distance of approximately 300,000 to 400,000 miles. And to give you an idea of cost, one ticket on the Russian Soyuz rocket to the International Space Station costs NASA around $80 million, so if you’re thinking about this one, start disrupting and Uberizing some ecosystem today.
Why does it matter? This actual Moonshot marks the furthest any human has gone into space in decades (breaking the Apollo 13 lunar mission of 249,000 miles in 1970). It shows us that dreaming big, reaching for the stars, and breaking all conceived notions of what’s actually doable, is all within our grasp. If successful, this new achievement could spawn new-fangled opportunities for space investors, entrepreneurs, researchers, and yes…travelers.
Michael Chase, CMO
St. Joseph Communications
[Video] Voice of a Generation Featuring Erica Ehm
In episode 12 of our interview series, we are speaking with the diversely talented and always entertaining Erica Ehm, CEO and Creative Director at Ehm & Co. In this video, Erica discusses everything from her time as a MuchMusic VJ in the 80s to the launch of her Yummy Mummy Club empire. And, how being authentic, and earning consumer trust, is imperative for brands.
The Popularity of the Retail Store Flyer
At last week’s Retail Marketing Conference, St. Joseph’s own Mark Zwicker, Senior Vice President of Enterprise Business Development, joined other flyer experts and marketing leaders to discuss the promising role of the retail flyer. Check out this Financial Post article for some of the insight shared.