From Newsstand to In-Store, FASHION Magazine and Joe Fresh Celebrate Summer
On June 21, St. Joseph’s FASHION Magazine and Joe Fresh extended its brand integration with another exclusive shopping event. At the Joe Fresh flagship on Queen and Portland in Toronto, readers were invited to shop the Joe Fresh summer collection alongside Associate FASHION Editor Eliza Grossman.
Also on location were copies of FASHION‘s Summer issue, which features model Heather Marks in Joe Fresh on an exclusive photo shoot in Mexico City. FASHION Magazine and Joe Fresh collaborated to debut the unique “peel-to-reveal” cover that marks a FASHION-first, a Canadian market first and the second collaboration between the two brands.
FASHION first partnered with Joe Fresh for its September 2016 cover featuring supermodel Karlie Kloss. Via an editorial-driven eight-page cover gatefold and second cover, FASHION executed a first of its kind branded integration spanning both print and digital platforms. (You can read more about this unique multi-platform content collaboration here and see pictures inside the in-store shopping event that coincided with the September issue, here)
For pictures inside last week’s summer shopping night at Joe Fresh – which included refreshments, a 25% discount on the entire store as well as orange goodie bags filled with summer essentials – check out the photo gallery at fashionmagazine.com.