Grey Goose – Spirit
New Content Platform Focuses on the Extraordinary Moments in Your Life.
Grey Goose are experts in making everyday celebrations uniquely extraordinary. Targeting an always discerning and aspirational urbanite, Grey Goose launched a new content platform that elevated lifestyle content to engage, entertain and inform. Our Media Group designed, developed and curated a highly-stylized print magazine and website called Spirit by Grey Goose. The magazine featured a crisp and elegant design, a blend of original and curated photography and engaging holiday-themed editorials.
From strategy, editorial and design to web build, printing and distribution, we took care of it all. Getting the magazine in the hands of Grey Goose’s main audience, we targeted high-end households across Canada and distributed it through Postmedia newspapers in key urban markets.
Cross-Channel Integration: The Perfect Mix
To extend the print experience to digital and foster a holistic approach, we leveraged the magazine editorial into a mobile-friendly website. We used social media to drive content engagement and leveraged sponsored content on our own media channels, Toronto Life and FASHION Magazine, to extend the content’s reach.
A targeted, editorially rich and cross-platform approach helped Grey Goose’s main audience get in the spirit, and ultimately influence their purchasing decisions throughout its prime selling season.