The selection of fresh meats and cheeses at Highland Farms is legendary. You’ll also find aisles upon aisles of fruit and vegetables, household staples and all sorts of other goodies to fill up your cart. While the Highland Farms in-store experience was fresh, their flyer was looking stale. St. Joseph Communications was asked to reflect the unique in-store experience in the pages of their flyer program.
A fresh flyer
From copywriting to photography, production, printing to distribution, St. Joseph created a consistent brand experience from in-store to flyer. Beyond a fresh look and feel, St. Joseph also introduced efficiencies in the way the flyer is produced. Using innovative techniques, St. Joseph has automated and trimmed the production process to three days from eight.
St. Joseph created a customized application that gives Highland Farms full control over the flyer’s content each week, 26 times a year. With an easy-to-use web interface, marketers can indicate specials and other promotions with a simple click of the mouse. Working with St. Joseph has given Highland Farms speed, flexibility, creativity and value in its communications with customers.