IBM’s Watson – the NEW Cybercrime fighter!

Ok, I don’t know about you and your business, but I do know that I’m going to sleep better at night with Watson on the watch. Yes, Watson – the Jeopardy-winning, poutine concocting, cookbook writing, cocktail creating, cancer battling – supercomputer is now in the cybercrime business.

Watson’s new beta journey into crime-busting is a welcome thing for companies, whose diverse range of online security needs in our fast-paced Internet age is staggering – a bank, for example, is utterly different from a mom and pop shop and way out there, when compared to hacking government nuclear facilities.

Watson works by learning. So Watson needed to study up, with researchers feeding it a steady diet of up to 15,000 documents a month, linking it to library databases and immersing it in current, real-time news feeds. Volume. Volume. Volume. The more Watson understands and recognizes, “the more effectively it can discern the difference between benign threats and real problems,” says IBM.

According to Caleb Barlow, Vice President of IBM Security, “Watson currently understands the fundamentals of security. Now it must learn the specific vernacular that peppers various use cases. As the language of security in the healthcare industry is probably completely different than the language of security in the energy sector.”

So how fast is Watson? Forrester says that Watson is 30-40 percent faster than traditional “rules-based systems,” delivers fewer false positives, and because Watson “learns as it goes, it doesn’t repeat the same mistakes.” One head of security (that has signed onto the program), breaks it down like this, “I’d equate the traditional cybersecurity analysis model to standing at the side of a freeway trying to identify potential lawbreakers. As traffic whizzes by, it’s impossible to identify who is speeding or who might be in a stolen vehicle. Using Watson, on the other hand, is like flying over the same freeway in a helicopter.”

Why is this important? As we reap the rewards of becoming a highly connected global society, we also open ourselves up to sizeable risks. So having Watson don its cybercrime leotard and help in the war against people who like to do bad things online – saving companies and their customers – just feels like the “intelligent” thing to do.

IBM’s Watson graduates to real-world cybercrime fight
Beta-testing with 40 organizations will help the problem-solving system learn to monitor emerging threats in different industries.

Michael Chase, CMO
St. Joseph Communications


 

Cup of Jo with Rick Valicenti

Cup of Jo with Rick Valicenti

Episode 8 of our Cup of Jo video series features Rick Valicenti, Design Director & Owner of Thirst. In this video, Rick discusses the importance of good design, and how it was the ability to engage and cut through the clutter.
 
#TRENDING

Lyft Creative Content Amazon Completes First Drone Delivery Buzzfeed Cookbook
Lyft Uses Creative Content to Tell Us it’s More Than Getting From Point A to Point B
In its new animated short film, Lyft provides a great example of how creative content can deliver messages better than bullet points ever could.
Amazon.com Completes its First Drone Delivery to a Customer: a Bag of Popcorn and Fire TV Device
The flight marks a milestone in the race by companies like Amazon and Alphabet to use unmanned vehicles to transform how customers buy and receive goods.
How Buzzfeed Turned its Viral Cooking Site into a Viral Cookbook
The cookbook can be customized 77,000 ways—fitting for an algorithm-powered sensation like Tasty.
Instagram's New Saved Posts Big for Marketers Changing Face of Boxing Day Choir! Choir! Choir! Sings at Toronto Eaton Centre
Instagram’s New ‘Saved Posts’ Feature has Big Implications for Marketers

Hours after Instagram unveiled a bookmark feature called “Saved Posts” on Wednesday, allowing users to save posts they’d like to revisit later, Audi became one of the first brands to offer up a fun hack.
The Changing Face of Boxing Day
How competition from Black Friday and better-informed consumers have affected the biggest shopping day of the year.
Watch a 2,000-Voice Choir Sing “What a Wonderful World” in the Eaton Centre
In it latest choral arrangement feat, Choir! Choir! Choir! unveils the mall’s gargantuan Christmas tree and launches its own holiday campaign, #25DaysofCharity.

Now, tell us how we can help