Kijiji + Toronto Life
Canada’s largest classified ads platform, Kijiji, knows that the key to selling used luxury cars online is connecting with the right motivated audience. To raise the profile of its Automotive section, Kijiji partnered with Toronto Life and our content studio, Strategic Content Labs, to develop an episodic web series to help increase brand awareness and connect with a younger, affluent demographic.
The web-series, Toronto Life Commutes, features comedian and social media influencer Jus Reign interviewing famous Torontonians, including Amanda Brugel and Kardinal Offishall, about their life, passions and history while driving a wide range of used luxury cars that could be listed on Kijiji.
With a content strategy focused on delivering value while demonstrating the wide variety of cars available on Kijiji, the videos have generated hundreds of thousands of views and became one of Toronto Life’s most popular content features of 2016. To date, this successful campaign has generated over 9.5 million impressions and over 114,000 completed video views.
Click here to view the entire series on Youtube.