Metro wins five Canadian Grand Prix New Product Awards

We are happy to congratulate Metro on their five Canadian Grand Prix New Product Awards handed out at the Retail Council of Canada (RCC)’s STORE 2016 conference on June 1st in Toronto. As its design & packaging agency, our packaging team works closely with Metro in developing its private label product lines.

Now in its 23rd year, the Canadian Grand Prix New Product Awards is an annual program that celebrates new products in food, non-food and private label categories. Metro Brands, G.P. was the most awarded company in this year’s competition, taking home the top prize in five Private Label Food categories for its Irresistibles line: Artisan deep dish pie (Bakery Fresh (Par-Baked), Life-Smart Smoothie (Beverages), Brownie in the Centre (Confectionery & Shelf Stable Desserts), Patato Gratin (Frozen or Refrigerated Prepared Foods & Entrees) and Dry sausage (Deli Meats & Cheeses).

Private brands have grown from being an economical alternative to becoming a brand force sought after by retailers and consumers around the world. A positive extension of a retailer’s brand and a key to profitability, we created the Irresistibles and Selection brands for Metro when they came to St. Joseph Communications in 2006 seeking a reimagined private brand strategy. Establishing Irresistibles as a distinctive premium brand with a rich visual presentation and appetite appeal, our close working relationship continues to this day.

“Winning a Canadian Grand Prix award is a milestone achievement that represents Canada’s very best in product innovation and consumer ingenuity,” said Diane J. Brisebois, President and CEO of Retail Council of Canada. “Standing out on crowded store shelves is no easy task. It requires a product that ticks off all the boxes, including superior production, design, marketing, sales and distribution. Most importantly, a truly award-winning product must meet the needs – and pocketbooks – of today’s demanding shopper.”

For all winners of this year’s RCC Canadian Grand Prix New Product Awards, click here.

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