Passport 2017 Surpasses 10,000 Downloads
Passport 2017, developed by St. Joseph Media’s Strategic Content Labs, is a free mobile and web app designed to help Canadians and visitors to Canada discover and explore the thousands of special events taking place across the country throughout the year-long celebration of the 150th anniversary of Confederation. Passport 2017 also offers a constantly updated feed of stories, photos and videos within the app, on its web site and across social media platforms including Facebook, Twitter and Instagram.
The app was launched on New Year’s Eve. In just a few weeks, Passport 2017 has already surpassed 10,000 downloads and reached more than a million Canadians across all platforms.
“The 150th anniversary of Confederation provides an opportunity to engage and inspire Canadians in their communities and to proudly celebrate our diversity,” said the Honourable Mélanie Joly, Minister of Canadian Heritage. “Cross-Canada celebrations will be taking place all year long to highlight this important milestone. Canadians and visitors alike will be able to take full advantage of all the activities and celebrations thanks to the mobile application specially created for the occasion. Don’t miss a thing with the Passport 2017 app!”
The Passport 2017 app is searchable and can be customized, so wherever users are or wherever they plan to travel, Passport 2017 can help locate nearby events and attractions and users can choose to select information on the activities they are most interested in.
“Our 150th anniversary of Confederation is an historic milestone for Canadians everywhere and tools such as Passport 2017 will help ensure that everyone can join in the exciting celebrations taking place across the country. This digital hub will not only enrich our celebration, it will also strengthen our connections to our communities in an innovative and accessible way. This is an important investment by the Government of Canada and I am proud that it is being developed right here in Toronto Centre,” said the Honourable Bill Morneau, P.C., Minister of Finance and Member of Parliament for Toronto Centre.
In developing Passport 2017, St. Joseph Media’s Strategic Content Labs worked closely with Apple, Facebook, Google and Twitter. Passport 2017 is also working closely with a number of media and content partners including the 150Alliance, the country’s largest database of sesquicentennial community projects, Bell Media, Business Wire, Canadian Automobile Association, CBC/Radio-Canada, The Canadian Press, Historica Canada, Maclean’s, Ottawa Magazine, Postmedia, Toronto Life, The Weather Network, Walrus Magazine and Where Magazines in Vancouver, Calgary, Ottawa and Toronto.
Passport 2017 has collected information about thousands of events, attractions and destinations across the country and will continue to build and enhance its database over the course of the year. Organizations and communities across Canada are invited to enter their Canada 150 events into the Passport 2017 database.
“No matter where you live or where you plan to travel, Passport 2017 will make it easy and fun for Canadians and visitors to Canada to learn about and to join in the Canada 150 celebrations throughout the year,” said Douglas Knight, President of St. Joseph Media.
The Passport 2017 app is available on iOS and Android. Passport 2017 has been made possible in part by the Government of Canada. For more information, visit www.passport2017.ca