2016 Print in a Digital World – December Update
It’s been over a month since the release of our 2016 Print in a Digital World trend report, and we’ve been overwhelmed with the interest and engagement with our content. So, thank you … and its time for our first update.
From virtual reality to conductive and UV inks the examples below demonstrate how the blending of physical and digital can create inspiring experiences for audiences. In fact, these campaigns illustrate how print can effectively enhance digital content, giving it the tactile and sensory experiences that the digital world by itself lacks.
// UNICEF Canada
UNICEF Canada has partnered with Google Cardboard to create the virtual reality experience of visiting the Za’atari refugee camp in Jordan as part of their UNICEF 360° campaign. The virtual reality film, Clouds Over Sidra, follows 12-year old refugee Sidra who was displaced from her home because of the crisis in Syria. Similar to the Volvo example referenced in the trend report, UNICEF Canada was able create a low-cost fully immersive experience using Google’s open source platform.
The new film series uses virtual reality to tell stories of how survival gifts such as clean water, vaccines and emergency blankets are used within refugee camps. Click here for more information on UNICEF Canada’s Survival Campaign.
English soccer player, Stephen Gerrard, is widely considered one of the greatest midfielders to ever play. To commemorate his career English newspaper, Trinity Mirror, collaborated with digital agency Uniform and the University of Central Lancashire to create an interactive print ad to celebrate Gerrard’s most famous goals.
The ad, entitled Super8, connects to an audio device through conductive inks. When the audio device is placed on the edge of the page, pressing the printed soccer ball buttons triggers dynamic audio commentary for that particular goal.
// Immunize BC
Vaccinations have been a controversial subject within Canada; dividing parents on whether to vaccinate their child or not. Immunize BC, a branch of British Columbia’s Ministry of Health, has developed a direct mail campaign that tries to illustrate the dangers of non-vaccination. The campaign consists of a postcard printed on UV-sensitive ink that, when exposed to light, instantly “breaks out” into dozens of measle-like red dots.
We’re always looking for the next Print in a Digital World case study. Send us your examples by email, or on Twitter and using #PrintDigitalWorld.
Haven’t read our 2016 Print in a Digital World report? Click here to download the free report.
See you next month.