Sears Canada – Wishbook and Fall Catalogue
For more than 20 years, St. Joseph Communications has played an integral role in the evolution of the iconic Sears brand. In the past year, the popular retail brand has gone through a strategic reinvention, starting with a fresh logo, extending all the way to a revamped in-store and online shopping experience.
The Sears catalogue has remained a staple in Canadian homes for over 60 years, helping consumers discover products and prepare for the holiday season. Together Sears and St. Joseph Communications developed the new look of the fall catalogue and the iconic ‘Wishbook’. We created a source of inspiration which customers could shop – fashion and home products – both online and in store.
As Sears content partner, we designed the catalogues, provided on-site and location photography, created copy content, built the room sets and sourced the creative talent behind this project.