Connecting with Canadians far and wide.
Sears Canada is one of Canada’s largest department store chains, with a national network of storefronts, supported by a powerful weekly flyer, a strong catalogue program and one of the nation’s largest ecommerce sites. It’s rare for a retailer to cover so much ground, connecting with families from coast to coast and across all territories.
Strengthening one of North America’s most iconic brands.
Throughout our long-standing relationship with Sears, St. Joseph Communications has played an integral role in the evolution of this popular retail brand, creating engaging content that connects with Canada’s multicultural consumers.
As a content partner, we closely collaborate with the Sears strategy, marketing and creative teams every step of the way. Writing stories, capturing images and creating impactful design using a Create Once, Publish Everywhere strategy allows us to ensure the highest quality of content. Careful pre-planning, from type specs to seasonal planning and photographic style guides, maintain creative integrity and a consistent presentation of the Sears brand in the marketplace, at every touchpoint.
In-store to online, flyer to catalogue, we are committed to strengthening, evolving and innovating one of North America’s most iconic brands.