St. Joseph’s Media Group Up for Four Awards Honouring the Best in Content Marketing
Earlier this month, The Content Council announced its finalists for the 14th Annual Pearl Awards, the longest running content marketing awards program in the U.S. We’re proud to share that, amongst the record-setting 87 international entries by leading brands, publishers and agencies, our Media Group has been named a finalist in four categories.
“Since 2004, The Content Council has been celebrating excellence in content marketing through the annual Pearl Awards program and this year’s entries are no exception,” said Andy Seibert, Chairman of The Content Council and Managing Partner of Imprint. “The list of finalists showcases innovation and excellence in content marketing across print, digital and multi-channel platforms from around the globe.”
Including a custom content program co-branded with one of our magazines, a custom magazine and a revamped website and social strategy, here’s a snapshot of our four short-listed entries representing innovation and excellence in content marketing across multiple channels.
Most Innovative Content Solution: Editor’s Eye for Pandora
To help Pandora connect with fashion-conscious female consumers, we created a 360-degree integrated content program, co-branded with our FASHION Magazine. Centred around the theme of “Editor’s Eye,” we featured our Editor’s picks, styling tips and how-to-wear suggestions in a series of three high-quality editorially produced videos that offered real reader service featuring Pandora product. The video content was promoted on FASHION’s Facebook, Twitter and Instagram channels, as well as on fashionmagazine.com. The content was also featured in print via a never-been-done-before editorial integration, shown below. You can check out the videos here.
Industry Specific, Travel: AWAY magazine for Toronto Pearson International Airport
AWAY is a quarterly magazine, available free for passengers at Toronto Pearson International Airport. Available in print in English and digitally in French, the magazine includes tips on shopping, food and drink possibilities in the terminals, profiles and behind-the-scenes stories at Canada’s busiest airport, and features on destinations around the world. Maps and listed services help passengers navigate the airport and take full advantage of everything Toronto Pearson has to offer.
Industry Specific, Education: Digital and Social Revamp for the Food Institute of the University of Guelph
Our Media Group worked with the University of Guelph to create and build a content strategy across digital and social platforms to raise awareness for the school’s Food Institute. The strategy included a bold new website design and build for the Institute, as well a broad array of new content including stories, graphics, videos and podcasts.
Industry Specific, Fashion and Beauty: Toronto Life “Colourful Wisdom” campaign for Sephora
St. Joseph’s Toronto Life magazine created an original content program for Sephora’s #colourfulwisdom campaign in fall 2015. In a distinct content piece called the “The Look,” executed in print and video form, we invited several of the year’s Best Dressed Women to share their “colourful wisdom” on style, aging and “the power of lipstick.” The campaign appeared in 35,000 print editions Toronto Life’s annual Stylebook, in a series of custom videos on Torontolife.com, and as part of the #colourfulwisdom social media campaign.
This year’s Pearl Awards gala will be held at Essex House in New York City on November 16, 2016. For the complete list of finalists, click here.