TD Bank Group
Engage, inform, and entertain. Yes, banking can be this fun. For almost a decade TD has engaged St. Joseph Communications to fully develop their entire in-branch digital signage network that is now in over 400 branches. We develop award-winning content through a process that works in collaboration with their agency-of-record. We create and deliver targeted messaging that helps TD achieve strong, positive customer relationships.
Not only is our content engaging, it is also awarding-winning, including the memorable Summer Reading Campaign that was a Digital Screenmedia Association Crown Awards Gold Winner. This particular campaign was recognized because it demonstrated our ability to adapt a flat/static poster graphic and isolate individual elements to create an immersive “story” experience in animation. Utilizing organic animation treatments throughout, this spot adopted a one long-shot 3D camera treatment to navigate and bring depth to the flat jungle environment.
Most recently, TD partnered up with St. Joseph for the opening of their new flagship location across from City Hall. It’s an iconic design featuring an all-glass building with a spectacular screen installation. There are two main screens. One facing Queen Street, and one facing Bay Street.
Our work consisted of creating a playlist for both displays, requiring 8-10 minutes worth of net new content. The playlist was customized for different day/night versions of the content, and has an always-on dynamic feed. The feed shows news, weather, and social media content from TD to keep customers in the loop.