Put Car-Buyers in the Driver’s Seat with 360 Interactive Virtual Reality

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    Ikea Customizes its Ever-Popular Catalogue for Regions Around the World

    72 versions – that’s the answer to how the IKEA Catalogue cracks “domestic bliss” in different cultures. Ah yes, it’s that time of the year again – 324-page IKEA catalogue time. The time when the 203 million copy bible-of-all-things-Swedish (that takes up 70% of IKEA’s annual marketing budget) hits the marketplace with some serious oomph!... Read more »

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    Audi Magazine Earns Top Prize at Excellence in Print Awards

    Audi Magazine has earned another print accolade. Taking home the Best of Category for Web – Commercial at the OPIA’s 2017 Excellence in Print Awards, the magazine’s January 2017 issue also earned an Award of Excellence, one of five top awards chosen from all category winners. Published by Contempo Media, Audi Magazine is a lifestyle... Read more »

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    How to Get the Most from Video Advertising

      Using a combination of audio and visuals is critical to video advertising effectiveness. Since the dawn of advertising, marketers have sought to identify the best ways to capture and keep a consumer’s attention. Video advertising, in particular, has the ability to engage consumers like no other medium, using a mixture of visuals and sound... Read more »

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    Dynamic Video Advertising

    With Dynamic Video Advertising, brand messages hit the mark with targeted accuracy. In a market where consumers are bombarded with thousands of advertisements a day, personalization has never been more critical. It’s common for online, image-based display ads to change depending on a consumer’s specific search criteria, creating something of a personal touch. However, this... Read more »