6 Key Visual Content Marketing Trends in 2017

The Content Marketing arena has grown by leaps and bounds in only a matter of years. Today, St. Joseph is immersively working with brands looking to tell richer, more vibrant stories, as well as create video and photographic imagery that captures imaginations, cuts through the clutter and inspires people to respond.

Getty Images releases an annual trend report that showcases where brands are going in the year ahead… and three months into 2017 and you can already clearly see some of the vibrancy cascading through our mediums. “Visuals have become the language of the 21st Century, and in a world fascinated by data, the creative research team at Getty Images has unprecedented access to unique information.” It’s astonishing to see which image searches have increased in the last year: images of ‘Selfie’ by 3,987%, ‘Emojis’ by 338%, ‘Smart Tech’ by 602%, ‘Virtual Reality’ by 260%, ‘Texting’ by 17,066%, ‘Millenials’ by 386%, ‘Drone’ by 696%, and ‘Artificial Intelligence’ by 262% to showcase a few.

Getty’s 6 Key Trends for 2017:

1. Virtuality – VR has the ability not just to immerse the viewer in an event, but also inspire them to action. 2. Colour Surge – Colour is no longer just one component of an image; it’s become the star. In our hyper-kinetic world, audiences are fatigued with the ordinary. 3. Unfiltered – Challenger brands are adopting the aesthetics of photojournalism to connect with younger consumers and bring a raw, spontaneous edge to their storytelling. 4. Gritty Woman – As debates around gender politics intensify, we are seeing the emergence of a new type of woman who is ready to reframe the battleground. 5. Global Neighbourhood – The ever-increasing circulation of people, goods, and information around the world is having a transformative effect and has the potential to change the way we see ourselves. 6. New Naivety – Increasingly savvy consumers are shunning the overly curated approach in favour of a looser, more irreverent touch – big brands are following suit.

Why does it matter? Because humans are visual by nature. Because visuals stimulate our emotions. Because the right visual stops us in our tracks, gets us to take a moment, and inspires us to engage. Are your visuals engaging your audience?

NewsCred – Visual Content Marketing 2017: Trends that Will Attract + Resonate with Your Audience

It’s only a few months into 2017, but brands are already making their presences known – in a big way. Concepts and visuals are stronger than ever in this year’s content marketing effort.

Getty Images – Visual Trends 2017

Michael Chase, CMO
St. Joseph Communications


 

Giving More: Finding the Cause Within

Cup of Jo with Michael Landberg

We’re back with another Cup of Jo episode. Today, we’re interviewing the sharply witty, and always opinionated Michael Landsberg. Michael is best known for hosting Canada’s longest running sports talk show, Off the Record. Michael is also an advocate for mental health and has pioneered a new brand, SickNotWeak, to give a dynamic voice to those living with mental illness.
 

Celebrating Our 14th Year as One of Canada’s Best Managed Companies

Proud to be one of Canada's Best Managed Companies

For the 14th consecutive year, we’ve been recognized as one of Canada’s Best Managed Companies. This also marks our 8th year as a Platinum Club Member, the program’s highest honour. We couldn’t have achieved this status without the tireless support, creativity and drive of our amazing associates, clients and partners.
 
#TRENDING

The Content Council Spring Conference 2017 Dove Celebrates Pledge to Use Real, Unretouched Women With Campaign by Mario Testino Amazon and Pinterest Threaten to Shake Up the Search Ad Market
The Path to the Future
The Content Council is hosting their 10th Annual Spring Conference featuring St. Joseph’s own Jacqueline Loch, Vice President & Group Publisher, Women’s Brands moderating “The Numbers Behind the Words: Capitalizing on Content Data” session.
Dove Celebrates Pledge to Use Real, Unretouched Women With Campaign by Mario Testino
To celebrate its 60th anniversary, Dove is keeping up with its mission to ensure every woman feels beautiful with a #RealBeauty pledge campaign photographed by a legendary photographer.
Amazon and Pinterest Threaten to Shake Up the Search Ad Market
Both Pinterest and Amazon believe they can help search advertisers reach people before they have made up their minds on products.
Snap Makes a Bet on the Cultural Supremacy of the Camera ‘Innovate or Die’: Retail Innovation Labs has Canada’s Largest Retailers Testing New Tech, Products The Best Content Marketing of February: 7 Brands That Mean Business
Snap Makes a Bet on the Cultural Supremacy of the Camera
Other than in face-to-face communication, we used to talk primarily in words. Now, more and more, from GIFs to emoji, selfies to image-macro memes and live video, we talk in pictures.

‘Innovate or Die’: Retail Innovation Labs has Canada’s Largest Retailers Testing New Tech, Products
At last week’s Dx3 retail technology conference, leaders from the innovation business units at Sears and Lululemon shared how they are trying to figure out how increasingly technology-enabled customers want to shop.
The Best Content Marketing of February: 7 Brands That Mean Business
This round-up of February’s best in content marketing – which includes Walmart, MailChimp and Domino’s – shows that good ideas and a little budget can go a long way.

Now, tell us how we can help