Strategic Content Labs

Strategic Content Labs is a brand storytelling and content consultancy built into the heart of Canada's most accomplished media company, St. Joseph Communications.

We believe that to deepen brand relationships, you need an always-on, journalistic approach. Not all content marketing is created equal. In fact, content marketing strategies often fall short because the story is lost in translation. This is exactly why Strategic Content Labs values research, storytelling, speed, accuracy, and relevance. Because this builds trust.

From this base, we create measurable content marketing solutions that transform brand perception, tying our journalistic approach to the seamless integration of platform and content. The end product? Nuanced and sophisticated stories that deliver results beyond the capability of traditional advertising.

Want proof? Check out these brands we’ve helped:


Laura Cerlon
Senior Account Manager, Strategic Content Labs
416.364.3333 ext. 3010