It’s not that content isn’t important. It’s that men today naturally resist categorization. We are generalists, interested in a wide variety of topics: as passionate about style as the Raptors’ playoff odds. We approach all topics from a post-modern, progressive perspective. We understand that what unites all men isn’t a single world-view or shared interest. It’s passion.
We also thrive on self-improvement and self-creation. In a world where men can be anything, we prove real world advice on how to look, and what to look at. Our instructional features will inspire readers to take actions.