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GENERATION X

GENERATION Y 

GENERATION Z

  • Latch-key generation
  • Productive
  • High achievers
  • Work-life balance
  • Family decision maker
  • 'Millennials'
  • Optimistic & Confident
  • "Can do anything" mentality
  • Instant gratification
  • Activism
  • Self-expression
  • Technologically savvy
  • Social Media experts
  • Entrepreneurs

WHAT'S INSIDE?

Whether it’s X’s resilience and cynicism, Y’s optimism and entitlement, or Z’s independence and empathy, we investigate the basic attributes that unify a generation, unlocking a wealth of consumer knowledge. Brands simply cannot afford to ignore any of these generations, with each wielding significant power in the marketplace.

WHAT ARE YOU WAITING FOR?

With multiple generations of consumers vying for attention in the marketplace, it has never been more important for brands to have a thorough understanding of each group’s consumer behaviours, media habits, market influence, and business expectations.

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© 2018 St. Joseph Communications

We have created a resource that contains all you need to know to get started with Dynamic Video Advertising

WHAT ARE YOU WAITING FOR?

Interviews with key company stakeholders or industry influencers can humanize a brand and give consumers a glimpse into a company’s inner workings. 

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