Here are a few more key findings from the study:
- Magazine brands reach 9 out of 10 Canadian adults.
- Millennials & GenXers are more likely to read a magazine’s digital content, with more reading via a smartphone or computer.
- 2 in 5 magazine readers searched online for a product, brand, and/or service advertised, while nearly 1 in 5 made a purchase.
- Newspaper brand readers are more active on digital during the weekdays, and print dominates the weekends.
You can review the overview of the Vividata 2019 Winter Study findings on magazine and newspaper readership here. Vividata also looked at the latest Canadian consumer habits when it comes to smart devices, automotive, streaming and out-of-home. You can check out those key results here.