Our Media Group’s 12 Pearl Awards nominations recognize co-branded programs in our FASHION Magazine and Weddingbells, Toronto Life‘s content partnership with Sephora and the custom magazine Pivot that our Strategic Content Labs (SCL) publishes for the Chartered Professional Accountants of Canada. In addition, Adam Cholewa has been named the 2018 Creative Director of the Year. Adam is art director of Pivot and a number of other initiatives at SCL and St. Joseph Media. Specializing in editorial design, infographics and art direction of print, photography and video, his work has been internationally recognized by the Canadian National Magazine Awards, the Society of Publication Designers and the Society for News Design. Adam’s previous roles include art director of Air Canada’s enRoute and édition magazines, associate art director for The Grid and graphic designer for Maclean’s and Toro magazines.
FASHION X GARNIER X Ryerson SRFI
Nominated for Most Innovative Content Solution and Best Overall Content Solution
FASHION worked with Garnier Ultra Color to launch a first-to-market co-branded program. Using the hair colours as creative muse, and partnering with Ryerson’s Susan Rogers Fashion Institute (SRFI), we launched the FASHION X Garnier X Ryerson SRFI Ultra Colour Challenge. The challenge was assigned to the three inaugural SRFI fellows who were each given an Ultra Color hue to interpret into their custom fashion design project. Each designer was assigned a model and a mentor to work with them over a four-week period. The models were each given a Garnier Ultra Color hair make-over by Garnier Official Hair Stylist, Roger Medina. The integrated program was played out in print, digital, social media and video. Watch the video below to see behind-the-scenes and the final products.
Nominated for Best use of Photography, Best use of Video and Most Effective Retail, Fashion & Beauty Category
In celebration of its 40th Anniversary, FASHION partnered with CHANEL to bring a special cover execution and fashion feature to life. The inside cover of FASHION‘s 40th anniversary edition featured a custom cover gate-fold spread of model Amber Witcomb wearing a CHANEL dress alongside the words of Lord Byron’s “She Walks in Beauty.” The outside-back cover of the issue featured a CHANEL ad with a scent sample of the newly launched Gabrielle fragrance. The high-impact program played out in print, digital, social media and video. Watch the on-set video with Amber reciting the words to the poem for FASHION‘s anniversary shoot.
Nominated for Best Use of Photography and Most Effective Travel & Leisure Category
For its Summer 2018 issue, our FASHION team partnered with Hong Kong and Thailand Tourism to create a unique co-branded program. The editorial team ventured to Hong Kong and Thailand to create a 33-page fashion and travel print cover feature starring model Shaughnessy Brown, long-form digital content, social media and video. You can read about every aspect of the whirlwind seven-day trip here or check out one of the vlogs below.
Nominated for Best Use of Social Media and Most Effective Food & Beverage Category
Our Weddingbells partnered with McDonald’s Canada to create a first-to-market co-branded execution to present McDonald’s as a late-night wedding catering service. We held a contest to search for a real Canadian couple who would let us document their wedding celebration complete with McDonald’s. We captured the event via video and created a series of co-branded digital assets that were pushed out over a variety of digital and social media channels. The program was extended to a series of live television appearances. Weddingbells Editor-in-Chief Alison McGill presented wedding trends, talking about the Royal Wedding and catering the appearance on-air with McDonald’s for the cast and crew.
Nominated for Best Print Experience B2B
Pivot is the new print magazine we created for the Chartered Professional Accounts of Canada to deliver an enhanced communication experience for members and subscribers, both in print and online. With a circulation of over 250,000 readers, Pivot is the largest financial professional circulation of any Canadian magazine covering financial and management accounting professionals across every business sector.
Nominated for Best Use of Influencer Marketing and Best Use of Native Advertising
This past summer, our Toronto Life partnered with one of its favourite stores – the beauty mecca Sephora – to host a series of conversations with some of the most stylish women in the city. (Each of these beautiful people has a coveted place on Toronto Life Stylebook’s Best Dressed List.) Up first was the Beckerman Twins, who you can check out in the video below.