Chatelaine Dishes on Love in Partnership with Netflix

A series of four documentary-style videos with Canadian chefs and restauranteurs promoted the release of Always Be My Maybe on Netflix in June.

“Behind every dish there’s a story – whether it be one of culture, family, tradition or love. We asked six restauranteurs to share theirs.”

To celebrate the release of the new film, Always Be My Maybe (a romantic comedy about a reunited famous chef and hometown musician who struggle to adapt to each other’s worlds), SJC’s Chatelaine produced a four-part video series called “Recipe for Love.” Each documentary-style video featured a Canadian chef or restauranteur sharing their own personal and culinary journey, touching upon the film’s cornerstone themes of love, culture, food and family. Chatelaine also produced 60-second teasers of each video, which were posted and amplified across Chatelaine’s social platforms – Twitter, Facebook and Instagram –and drove to the full videos on-site.

The videos earned an impressive 1.4 million paid and organic impressions and 1.2 million paid and organic views.

Watch the four trailers below!

Kū-kŭm Kitchen’s Chef Joseph Shawana on Family, Food Heritage and Tradition

Inspired by Netflix’s Always Be My Maybe, we asked six Toronto restaurateurs to share their stories of food, family and love. Here, Chef Joseph Shawana of Kūkŭm Kitchen explains how he hopes to carry on his heritage through food and how his mom and grandma influenced him as a cook. Watch the video here: https://bit.ly/2wut0GI

Posted by Chatelaine on Thursday, June 6, 2019

Piano Piano Co-Owners Nikki and Victor on Their Real-Life Love Story

Inspired by Netflix’s Always Be My Maybe, we asked six Toronto restaurateurs to share their stories of food, family and love. Here, the couple behind PIANO PIANO the Restaurant and Café Cancan share how the two restaurants came to be after their world got turned upside down. Watch the full video here: https://bit.ly/2EDJG3h

Posted by Chatelaine on Thursday, June 6, 2019

Soufi’s Co-owners Shihnaz and Husam on Running a Family Restaurant with Love

Inspired by Netflix’s Always Be My Maybe, we asked six Toronto restaurateurs to share their stories of food, family and love. Here, the couple behind Soufi's take us through their journey from Syria to Canada, and how they aim to share their culture with Toronto, one manaeesh at a time. Watch the full video here: https://bit.ly/2HOtCMF

Posted by Chatelaine on Tuesday, June 4, 2019

Colibri’s Chef Elia Herrera on Continuing Her Family’s Legacy

Inspired by Netflix’s Always Be My Maybe, we asked six Toronto restaurateurs to share their stories of food, family and love. Here, Chef Elia Herrera of Colibri Toronto talks about how taking a trip to visit her mom in Mexico became instrumental to establishing her restaurant. Watch the full video here: https://bit.ly/2JTMSvI

Posted by Chatelaine on Monday, June 3, 2019