Why Brands Need to Utilize Influencer Marketing in 2018

With the rapid growth of influencer marketing, this industry has become an essential part of brand budgets and strategies.

Due to the impact and widespread adoption of influencer marketing, we have created a comprehensive infographic that outlines the current and future trends of influencer marketing. With 39% of marketers planning to increase their influencer marketing budget in 2018, and 19% planning to spend over $100,000 per program, the growing importance of this industry is apparent. [1] This infographic outlines the industry’s growth over the next few years, ROI due to marketing campaigns, the differences between micro and macro influencers, and the social media platforms influencers plan on utilizing most this year.

Check out the infographic below to see why it is crucial for brands to be incorporating influencer marketing into their 2018 strategies.