Inside the Facebook Live – and Shoppable – Video for La Vie en Rose x FASHION 

The One-Piece, Eclectic Prints, Multi-Stripe, Tropical and Colour Block. A new season means five fresh styles and trends in swimwear. To provide its consumers with an in-depth look and styling tips, La Vie en Rose collaborated with our FASHION Magazine for a Facebook Live video. Filmed in our studio on May 17 at noon, the video featured FASHION editor-at-large Zeina Esmail talking with John and Bianca Izzo of La Vie en Rose for an interactive and real-time overview.

Capturing all the preparation, set-up and taping for the video, our Content Group was able to provide fantastic behind-the-scenes content for both La Vie en Rose and FASHION to share on social, blogs and e-newsletters. FASHION  is also showcasing the video in a long-form article that includes a product slideshow of 10 items featured in the segment.

But the video’s purpose and benefits doesn’t end there! Our digital team is editing the original Facebook Live video to add hotspots throughout that enable viewers to click on the product being discussed and get re-directed to the La Vie en Rose e-commerce site where they can instantly browse and purchase products. 

As many brands are discovering, Facebook Live offers unique benefits as a channel to share and promote content. Product details can be accentuated and discussed, viewers get multi product views (key for fashion items) and brands can interact with their consumers on a more in-depth level. (Facebook Live gives brands the opportunity to respond to viewer questions in the comments section, whether live or following the taping.)

As in this case for La Vie en Rose, a shoppable feature can also be added to an edited version of Facebook videos, following the live stream. Whether it’s The One-piece, Eclectic Print, Multi-Stripe, Tropical or Colour Block, consumers will be well-informed of their options for this summer season and be a click away from purchasing their style of choice.

Watch the Facebook Live video below and stay tuned for the final edited shoppable video!

FASHION talks swimwear with La Vie en Rose

Posted by FASHION Magazine on Thursday, May 17, 2018