How Jonas Valanciunas and Pizzaville Made the Perfect Pair

In his tenure as a fan-favourite Toronto Raptor, Jonas Valanciunas could often be found with a slice of pizza in hands – a Pizzaville slice to be exact. For the last two years, SJC Content had the pleasure of working with Pizzaville and its brand ambassador, Jonas, helping to create campaigns and videos that complemented the partnership while highlighting key brand features.

“The SJC team was able to leverage our partnership with Jonas while promoting our new app and Party Size pizzas in a fun, natural and engaging manner,” said Stephanie Contardi, marketing and promotional coordinator for Pizzaville.

Our team created videos for television, with shorter edits adapted for digital and social sharing, including pre-roll for YouTube and, paid sponsored ads for Facebook and Instagram and 30-second and 15-second spots broadcast on C24 and SportsNet. We also captured a series of photos at each shoot for Pizzaville to use in its various marketing collateral and promotions.

From a tree-shaped pizza box structure and pickles to pin-the-tail-on-the-donkey and, of course, plenty of party-sized pizzas, here are some of our favourite moments from hosting Jonas and Pizzaville in studio.

Sadly, Jonas has since moved on from Toronto following his trade to the Memphis Grizzlies. With Pizzaville’s Jonas partnership officially coming to an end on April 5, we created one last video featuring the basketball star for Pizzaville – and Raptors fans – to say goodbye. (See below).

“We truly enjoyed working with Jonas. He was a consummate professional, fun and easy to work with and had a sense of humour that fit well with Pizzaville’s overall ‘cheeky’ nature,” said Contardi. “We will definitely miss working with him!”

Our team at SJC Content will miss having him in studio, too. We look forward to helping Pizzaville create more fun content in support of its next ventures, which include a website and online ordering system refresh and an added feature on their APP that will enable customers to track their delivery right to their door (similar to third-party platforms such as UberEats and Skip the Dishes).