Silicon Valley’s most highly anticipated deck is here – Mary Meeker’s 2017 Internet Trends Report. Once again Kleiner Perkins Caufield & Byers partner Mary Meeker brings her rapid-fire briefing and insight to our chaotic planet with her annual bible of Internet trends. This year’s characteristically hefty report includes 355 slides and an absolute wealth of information.
Here are some of the takeaways via Recode, who hosted Mary’s trend report release at their Code Conference in California last week:
Global smartphone growth is slowing: Smartphone shipments grew 3 percent year over year last year, versus 10 percent the year before. This is in addition to continued slowing Internet growth, which Meeker discussed last year.
Voice is beginning to replace typing in online queries. Twenty percent of mobile queries were made via voice in 2016, while accuracy is now about 95 percent.
In 10 years, Netflix went from 0 to more than 30 percent of home entertainment revenue in the U.S. This is happening while TV viewership continues to decline.
Entrepreneurs are often fans of gaming, Meeker said, quoting Elon Musk, Reid Hoffman and Mark Zuckerberg. Global interactive gaming is becoming mainstream, with 2.6 billion gamers in 2017 versus 100 million in 1995. Global gaming revenue is estimated to be around $100 billion in 2016, and China is now the top market for interactive gaming.
China remains a fascinating market, with huge growth in mobile services and payments and services like on-demand bike sharing.
While Internet growth is slowing globally, that’s not the case in India, the fastest growing large economy. The number of Internet users in India grew more than 28 percent in 2016. That’s only 27 percent online penetration, which means there’s lots of room for Internet usership to grow. Mobile Internet usage is growing as the cost of bandwidth declines.
In the U.S. in 2016, 60 percent of the most highly valued tech companies were founded by first- or second-generation Americans and are responsible for 1.5 million employees. Those companies include tech titans Apple, Alphabet, Amazon and Facebook.
Healthcare: Wearables are gaining adoption with about 25 percent of Americans owning one, up 12 percent from 2016. Leading tech brands are well positioned in the digital health market, with 60 percent of consumers willing to share their health data with the likes of Google in 2016.
Why it’s important for your business evolution? Mary’s report defines the state of the union for the technology industry. It’s a key source of information, research, stats, charts, quotes, images and thoughts on what will go big next – and this can help guide decision making in our ever changing, morphing landscape. So download it; strap yourself in; grab a coffee; and dive in!
Michael Chase, CMO
St. Joseph Communications
Mary Meeker’s 2017 Internet Trends Report
Buckle up and get some coffee – the most anticipated slide deck of the year is here.
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