What is SJC up to this Holiday Season?

Magalogs, fun videos and digital shopping guides are just a few of our favourite things. Check out our client work for December.

After months of preparation with our clients, we are now busy delivering holiday content to consumers on every channel – from digital gift guides and magalogs to festive roomsets,  shoppable posts and 360 videos.  Here are the highlights of our 2018 client holiday campaigns – some of which you may have already viewed, shared, flipped through or clicked to get inspired this season. Warm holiday wishes from all of us at SJC!


M&M Food Market – Entertain and Be Merry Videos

Highlights: To promote M&M Food Market’s timelessly popular party packs, we created a series of short, festive videos, shot in SJC’s food studio. The 15 and 30-second videos (as well as gifs we created) were shared on their website as well as social to show how holiday hosting can be a breeze with M&M Food Market’s convenient apps and desserts.



Pizzaville – Pizzatiquette with Jonas Valanciunas

Highlights: While Jonas is fierce on the court, as you can see in these videos we shot for Pizzaville, he’s a gentleman around the dining table. Dressed in a suit and sitting at a formal dining table, Jonas dishes out etiquette tips and tricks for enjoying Pizzaville pizza and ponzos to the fullest this holiday season.



TD Bank – Toronto Santa Claus Parade Digital Spot

Highlights: TD is one of 10 major sponsors of Toronto’s Santa Claus Parade – the largest outdoor entertainment event held in Canada with 750,000 live attendees and 3,000 volunteers. We created this digital spot to showcase the parade as a holiday-themed extension of TD’s strong employee and community engagement.



The Brick – My Brick Home Holiday

Highlights: SJC and The Brick worked closely together to produce and photograph 24 pages of stunning print and social holiday inspiration. Showcasing beautiful roomsets, the latest trends and holiday DIY ideas, there’s something to surprise and delight everyone.


SJC The Brick 24 page My Brick Home Holiday MagalogSJC The Brick 24 page My Brick Home Holiday MagalogSJC The Brick 24 page My Brick Home Holiday Magalog

Yorkville Village – Holiday Gift Guide

Highlights: In a content creation and integrated media partnership, our SJC  Content and Media Groups worked together to create a digital guide of Yorkville Village retailers. The gift guide included five key shopping categories including top picks for him and her, as well as unique ideas for the “entertainer,” the “impossible” and the “fabulist.” Using a luxe assortment of ribbons, tinsels, sequins and metallic gift wraps, every image was highly stylized to reflect the fashionable taste of the Yorkville Village customer. SJC also captured 360-degree images of some of the most sought-after pieces on the list. The guide content is integrated into the Style section of torontolife.com and our Media Group created an ROS (run of site) ad campaign, social media assets and e-newsletter content to share on its Toronto Life and FASHION Magazine media channels.


SJC Yorkville Village Gift Guide Holiday FlatlaySJC Yorkville Village Gift Guide Holiday Flatlay
SJC Yorkville Village Gift Guide Holiday FlatlaySJC Yorkville Village Gift Guide Holiday Flatlay

Hyundai – I Love Winter Digital Campaign

Highlights: We transformed our SJC Content car studio into a winter wonderland for this Hyundai digital video shoot. Shared across Hyundai’s social platforms, the 15-second videos teach you how to love winter again in your all-new Hyundai.




The Brick: My Brick Home Holiday Contest

Highlights: Kortney Wilson and the HGTV team joined The Brick and SJC for a fun day of shooting print and video for The Brick’s $36,000 Grand Prize, Shopping Spree contest. The contest was featured on the cover and inside the 24-page My Brick Home Holiday guide as well as in social posts and video.




Walmart – Holiday Digest

Highlights: Featuring top toys and gifts, seasonal decor, food and entertaining tips, the SJC Content team designed and produced three inspirational holiday guides for print and digital.

SJC Walmart Holiday Digest Ornaments SJC Walmart Holiday Digest Holiday Apps
SJC Walmart Holiday Digest Christmas Decor SJC Walmart Holiday Digest Christmas Pillows SJC Walmart Holiday Digest Social PJs

The Brick – My Brick Home Holiday Recipe Videos

Highlights: These three easy and delicious recipe videos were styled and shot by the SJC Content team – filling our hallways with wonderful aromas! The recipes can be found in the 24-page My Brick Home Holiday guide as well as on mybrickhome.ca/holiday. Give them a try and impress your guests!



Leon’s – Hello Yellow Holiday “In Good Company”

Highlights: SJC designed and produced an inspirational holiday-themed 24-page print magalog with Leon’s. The English version was polybagged and distributed through the LCBO and a 34-page digital version – available in English or French – included extended content to support Leon’s online channels.

SJC Hello Yellow Holiday 2018 with designer Tiffany PrattLeon's 2018 Hello Yellow Holiday MagalogSJC Leon's Hello Yellow Room Set Photography

Walmart: Seasonal & Rotating Trees

Highlights: SJC created unique roomsets to bring Walmart’s holiday decor collections to life. While the beautifully decorated trees were in studio, we captured 360-degree videos to show them off at every angle.

SJC Walmart Holiday Tree Roomset Decor


Canadian Tire: NOMA Advanced Brand and Packaging Relaunch

Highlights: Making its debut in stores this holiday season, NOMA Advanced™ features a new brand identity and a new look thanks to SJC’s Package and Brand development team, working in close collaboration with our friends at Canadian Tire. The SJC packaging team has been working to optimize packaging communications across the NOMA brand. For the premium NOMA Advanced™ line, the goal was to create an identity that is at once familiar yet distinct. We integrated forward-looking chevron markings with the existing NOMA word mark to project strength, innovation and cohesiveness. Product photography has a feel that is elegant yet somewhat spontaneous, and not heavily staged.



For more holiday content inspiration, check out our Instagram, where we are showcasing our best holiday creative through December 24!