2018 will see continued growth and complexity in social media platforms, with more users, advances in technology, and new ways to connect, interact, and engage consumers. Keeping abreast of these changes is critical for businesses to forge deeper and more dynamic connections with their audience.
2017 was another big year for social media growth and it shows no signs of stopping. In Canada, more than 20 million people are forecasted to have a social networking account by 2018, spending a daily average of over 100 minutes across platforms.
Advertising spend continues to be on pace with social media’s growing reach. Social media is becoming an increasingly powerful tool with more immersive technology, increased targeting capabilities, and sophisticated analytics tools.
In the U.S., social media advertising spend is forecasted to grow rapidly in 2018. It’s already up 40% this year, predicted to reach $8.5 billion by year’s end, and will grow to nearly $14 billion by 2018.  In Canada, brands spend a proportionality larger percentage of their advertising dollars on social media, expected to reach over $560 million in 2017, with the largest share of this revenue generated through mobile ads.
2017 saw the evolution of many social media platforms, and 2018 will be no different. Staying on top of the latest trends in social media is key for businesses to stay ahead of the competition and continue reaching and resonating with their target audience. With that in mind, here is a rundown of our 2018 social media predictions.
Take a look at our predictions for Facebook, Instagram, Twitter, Pinterest, Snapchat and LinkedIn by downloading our latest report below.