Ms. Sanati, the editorial director of Strategic Content Labs at St. Joseph Media, has performed this role since the launch of Strategic Content Labs in 2014. She leads a team of writers, editors, art directors and visual artists that successfully executes custom content marketing programs, exhibitions, and experiential content projects. The award is in recognition of Ms. Sanati’s work with clients such as Birks, CAA, the Government of Canada, Lindt, Manulife Financial, the National Music Centre in Calgary, Nordstrom, Sephora, and VQA.
“I’m thrilled to be recognized by such a prestigious organization,” says Maryam Sanati, Editorial Director, Strategic Content Labs, St. Joseph Media. “As we all know, producing great content is a hyper-collaborative effort, and this award from The Content Council also belongs to the great writers, editors, art directors, artists and technologists that I’m honoured to work with at St. Joseph Media.”
In addition to her role at St. Joseph Media’s Strategic Content Labs, Ms. Sanati is also the editorial director ofToronto Life’s Special Interest Projects, which includes producing the annual issues of Best of the City, Eating and Drinking, Real Estate, and Stylebook.
Prior to joining St. Joseph Media in 2011, Ms. Sanati was the editor-in-chief of Chatelaine magazine and held senior editorial positions at The Globe and Mail and Report on Business Magazine.
“Great content starts with talented professionals. Maryam is one of the greatest assets we have at both our consumer magazine business at St. Joseph Media and our custom content business at Strategic Content Labs,” says Douglas Kelly, President of St. Joseph Media. “She intuitively understands audience and the science of content creation that drives true engagement for audiences and clients. We congratulate Maryam and thank The Content Council for recognizing her and our many projects that have been nominated for Pearl Awards this year.”
In addition to Ms. Sanati’s award, St. Joseph Media is shortlisted for several Pearl Awards in the following categories:
• Best Special Issue/One-Off Campaign: Face Off with Coco Rocha (L’Oréal Canada)
• Best Use of Influencers in Content Marketing: Sonos Playlist Potluck (Sonos)
• Best Video: Commutes with Toronto Life (Kijiji)
• Fashion and Beauty: Face Off with Coco Rocha (L’Oréal Canada)
• Fashion and Beauty: FASHION X JOE FRESH (Joe Fresh)
• Food & Beverage/Restaurants: Lindt the Season (Lindt & Sprungli Canada Inc.)
• Most Innovative Content Solution: Passport 2017/Passeport 2017 (Government of Canada)
• Retail: 1879 by BIRKS: HOLIDAY 2016 (MAISON BIRKS)
The Content Council is the premier non-profit organization representing content marketers globally. The Content Council’s Pearl Awards are the longest running and most prestigious content marketing awards program in the United States since 2004.
The 2017 Pearl Awards will be presented at The Content Council’s winter ceremony at the Hearst Tower in New York City on December 7, 2017.