“We’re so excited to be releasing the Today’s Parent 2019 Toy Guide. Our editors spend 10 months of the year on this project in order to be able to provide parents with a valuable resource that simplifies holiday shopping,” says Kim Shiffman, editor-in-chief of Today’s Parent. “At a time of year when parents are receiving dozens of toy catalogues from retailers, the Today’s Parent Toy Guide is not just a round-up of what’s new. It’s what’s new and well-rated by our discerning toy editors and dozens of real kids.”
After their kids spent weeks with the toys, parents of toy testing families were asked to complete a survey, revealing things like whether the toy was fun, whether it seemed safe, whether their child came back to it again and again and if the age on the box seemed appropriate. Toys from both massive global companies and smaller independent toy makers were considered, with only the top-ranked picks included in the guide.
“Readers sometimes notice that our Toy Guide doesn’t include one of the ‘hot’ toys of the season, but that’s often because, despite its popularity, it didn’t quite measure up when we had kids actually play with it,” says Simone Olivero, senior toy editor at Today’s Parent.
The Today’s Parent 2019 Toy Guide is available in the November-December issue of Today’s Parent – on newsstands now – and at todaysparent.com/toys.
Here’s a sneak peek at a handful of the winning toys in each category:
Baby & Toddler (ages 0+)
LeapFrog Smart Sizzlin’ BBQ Grill
Sophie Touch Musical
Robo Alive Baby Shark
Hungry Hippos Foot to Floor Push Riding Toy
Preschool (ages 3+)
Lego Duplo Frozen Ice Castle
Baby Alive Happy Hungry Baby Doll
Boppi, the Booty Shakin’ Llama
VTech Explore and Write Activity Desk
Little Kids (ages 5+):
LeapFrog Rockit Twist
L.O.L. Surprise! 2-in-1 Glamper
Playmobil Mars Research Vehicle
Treasure X: Quest for Gold game
Big Kids (ages 8+):
Beyblade Burst Turbo Slingshock Cross Collision Battle Set
Sparkling Slime Experiment Kit
Fortnite AR-L Nerf Elite Dart Blaster
VEX Robotics Build Blitz
For more information or to request an interview with Today’s Parent Senior Editor Simone Olivero, contact:
Senior Editor, Today’s Parent
About Today’s Parent
Today’s Parent is the biggest parenting media brand in Canada, serving parents for 35 years with the latest health news, discipline ideas, developmental information, easy family recipes, and best product picks on every platform and device parents use. Its robust digital platforms (an award-winning website, tablet edition, social channels) reach its consumers wherever, whenever and however they want. Visit todaysparent.com.
About St. Joseph Communications (SJC)
St. Joseph Communications (SJC) is Canada’s largest privately owned print, media and communications company. Whether the channel is mobile, online, print, bricks-and-mortar, or all of the above, SJC creates integrated cross-platform content solutions that deliver a seamless brand experience. The company brings its 60+ years of award-winning expertise to leading retailers, publishers, cataloguers and financial corporations in North America. SJC also publishes some of Canada’s most iconic and celebrated media brands: Canadian Business, Chatelaine (English and French), FASHION, Flare, HELLO! Canada, Maclean’s, Mariage Québec, Ottawa Magazine, Quill & Quire, Today’s Parent, Toronto Life, Weddingbells and the Where Group of Magazines in Vancouver, Calgary, Ottawa and Toronto. SJC is a 2019 Platinum Club winner of Canada’s Best Managed Companies, marking 16 consecutive years of recognition. Visit stjoseph.com.