The ninth annual Toronto Beer Week is back from September 14 to 22, 2018, celebrating the best of the city through curated beer events such as pub crawls, tap takeovers, meet the brewers, industry nights, beer and cheese pairings, new beer releases and more.
Relying on its award-winning custom content, our Media Group will expand the Toronto Beer Guide to a magazine-style publication that includes relevant, evergreen content in addition to being a companion to the event. Bars, restaurants and breweries can participate through the annual guide, which will be distributed at participating locations.
While previously, Beer Week has been celebrated at on-premise events at participating restaurants and breweries, St. Joseph will add a standalone event component, complete with a “beer school” with content developed through our Toronto Life. Carrie Gillis, our Media Group’s director of events and experiential, told Media in Canada this week that she estimates the event will be attended by 1,000 to 1,500 people and is where sponsorship and activation will take off.
“The craft beer category is fast-growing, especially in Toronto,” Gillis told Media in Canada. “There’s a huge influx of new producers in the city, and the guys at Toronto Beer Week were way ahead of the curve on that. Their insight into the industry is really impressive. For us, it presents an opportunity to expand on this event, develop a better relationship with them and reinforce the city’s reputation for food and drink culture.”
“We think we can grow it into a festival that becomes known well beyond the city,” said Gillis.
For more information, visit www.torontobeerweek.com.