Digital media saw bold advances in 2017, with evolutions in video formats and social media platforms giving marketers more sophisticated opportunities to connect with their consumers. Here are the best and worst developments in digital advertising that 2017 had to offer.
Retailers trying to woo today's brides can get insight from Weddingbells and Mariage Quebec's latest Trends Guide. The latest crazes including black bouquets, celestial accessories, Gen-Z Yellow décor, unexpected pink and red colour schemes and whimsical rainbow crêpe cakes.
Monday Morning Mashup for January 15, 2018: Deloitte predicts the most significant TMT (technology, media and telecommunications) predictions to impact the Canadian marketplace in 2018. Plus: FASHION Magazine's February cover gets animated and what's #trending this week.
Trust-worthy content, AI-powered devices and influencers are a few of the transformational topics that should be top of mind for marketers as we embark on a new year. Plus: our conversation with Luc Durand, President of IPSOS Quebec, and the best beauty brands of 2017.