Metro and St. Joseph Win Again at Vertex Awards

We are proud to share that our packaging team has just picked up three more Vertex Awards for the past year’s work on Metro’s premium store brand, Irresistibles. Metro and St. Joseph Communications have been recognized several times at the Vertex Awards, the only global competition devoted exclusively to excellence in store brand package design and execution. Here is a look at our award-winning work from this year’s competition:


Irresistibles Vegetable Chips (SILVER, Packaged Goods)

We rebranded a previously existing line under the premium Irresistibles name, highlighting the healthier nature of this baked-not-fried product with sophisticated adult flavours and premium quality setting and visual appeal. The rebrand improved colour impact and brand integrity on shelf.


Irresistibles Christmas Program (BRONZE, Holiday or Limited Edition)


We created a coordinated seasonal merchandize program, breaking with tradition in favour of fresh custom design motifs deployed on a range of offerings, and promoting a winter holiday feeling across the store. The program achieved record sales, supporting Irresistibles as the purveyor of unique, premium yet accessible food indulgence.


Irresistibles Maple Syrup and Related Products (BRONZE, Conceptual Rebranding)

To defy tradition in a competitive category in Canadian stores, with 70% of sales in late winter during maple sugar season, we created an updated premium look for a wide range of maple products and innovations. Variety and presentation aligned with Irresistibles’ position as an accessible, premium food indulgence.


About the Vertex Awards

The Vertex Awards are judged by a global panel of industry experts, and awarded based on creativity, marketability and innovation. This year’s competition included more than 300 entries from 25 countries and 49 retailers from North America, South America, Europe, Asia and Australia. All winners will be honoured at the inaugural Vertex Awards Celebration, to be held on May 15 at the Hilton Amsterdam in the Netherlands.

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