Monday Morning Mashup – August 8th

The Internet is in its Infancy. In the late 60s the U.S. military began tinkering with “interwoven” networks creating ARPANET, which was the antecedent for today’s internet and served as the base of academic and military computer networks in the 80s. The world wide web as we know it came into its beginnings back in 1989 when Tim-Berners-Lee (the British computer scientist known as the creator of the world wide web) coded WorldWideWeb (aka www), the first web browser.

It’s hard to imagine the world now without the internet – one where we are instantly connected with people, products, and information. We used to moan when we would have to wait forever for things to load, but with high-speed broadband penetration on the rise and fiber optics making its way into our homes, we can now process 4K movies on demand (remember, it really hasn’t been that long since Netflix toppled Blockbuster.) Yet, with all this connectedness, processing power and disruptive (often predatory) technology at play, the internet is still in its infancy.

In his excellent piece, ‘The internet is still at the beginning of its beginning’ by Kevin Kelly, author, futurist and founder of Wired, he postulates, “In terms of the internet, nothing has happened yet! The internet is still at the beginning of its beginning. It is only becoming. If we could climb into a time machine, journey 30 years into the future, and from that vantage look back to today, we’d realize that most of the greatest products running the lives of citizens in 2050 were not invented until after 2016.” Quite a statement when you take on a futurist’s perspective.

He goes on to say: “People in the future will look at their holodecks and wearable virtual reality contact lenses and downloadable avatars and AI interfaces and say: Oh, you didn’t really have the internet – or whatever they’ll call it – back then. And they’d be right. Because from our perspective now, the greatest online things of the first half of this century are all before us. All these miraculous inventions are waiting for that crazy, no one-told‑me‑it‑was-impossible visionary to start grabbing the low-hanging fruit—the equivalent of the dot-com names of 1984.”

So if you’re sitting there thinking – everything has been done, and there is nowhere left to go – just think of our current technological, interconnected world as the wild wild west, with nothing in front of you but possibilities…

Kevin Kelly (Wired) – The internet is still at the beginning of its beginning

Can you imagine how awesome it would have been to be an ambitious entrepreneur back in 1985 at the dawn of the internet?

And for a deeper dive into Kevin Kelly’s brilliant mind, his book ‘The Inevitable – Understanding the 12 technological forces that will shape our future is a fantastic read.

Michael Chase, CMO
St. Joseph Communications


St. Joseph’s Media Group Announces New Editor-in-Chief and Digital Director


We’re delighted to welcome two new additions to our Media Group: Noreen Flanagan to the role of Editor-in-Chief of FASHION Magazine, and Steven Kawalit who will oversee all digital and mobile platforms for our portfolio of women’s brands including FASHION, Men’s FASHION, Weddingbells, Mariage Québec, Glow, Pure and Canadian Family.

St. Joseph’s Media Group Announces Appointment of GM Advertising Sales

We’re also pleased to announce Kelly Whitelock has been appointed to the newly created position of GM Advertising Sales for our Women’s Group, overseeing advertising sales for our portfolio of women’s brands across all digital and mobile platforms.

St. Joseph Adds to its E-Newsletter Portfolio

Marketing Magazine talks to our Media Group’s Digital Strategy and Product Manager David Topping about “The Hunt,” Toronto Life‘s new branded real estate product following on the success of its e-newsletter Twelve Thirty Six.


Newspapers and Magazines Reach 90% of Canadians: Vividata
While it is accepted wisdom that digital is reshaping how Canadians consume information, the latest readership data from Vividata suggests the transition from print is occurring gradually, particularly among magazines.
How Google’s Big AMP Update Will Affect Marketers and Publishers
After Instagram copied Snapchat’s key feature last week, Google pulled a Facebook and introduced a feature that will increasingly keep content within its closed walls. Contently explains why “this is huge news.”
The LCBO’s New Delivery Program is a Winner
Torontoist tests out the LCBO’s new e-commerce program that launched at the end of July.
FASHION Magazine Hosts Fall/Winter 2016 Trends Event
Check out the upcoming trends and see inside the event hosted by St. Joseph’s FASHION Magazine at Berkeley Church in Toronto.

How the Canadian Olympic Committee Remade its Brand for Rio
With the Summer Olympics now officially underway, learn how the COC’s Chief Marketing Officer has planned to engage the public in the most digital Games ever.
Twenty Celebrities that are (Probably) Coming to Toronto for TIFF
Toronto Life scanned the fest’s first batch of films for the 20 celebrities most likely to show up for the 41st season come September.

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