Monday Morning Mashup – Dec. 12th

NY to London for a little business and high tea? I had no concept that commercial airlines fly no faster today than they did in the 1950s. Given the huge advancements and technological leaps in every other arena, plus the quantum jumps in aerospace (isn’t Elon Musk planning a Mars shot?!), why are we not getting from A to B faster in the air?

Enter Boom Technology. They want to see this change and believe that it’s time for a new “supersonic” age in commercial air travel. According to Boom, “the company is pursuing speed with an audacious idea: a 45-seat aircraft that cruises at Mach 2.2 (1,451 miles per hour), faster than the defunct Concorde and certainly faster than the standard 550 mph, with fares no more expensive than a current business-class round trip, which ranges between $5,000 and $10,000.” And, if you’re doing the math – that’s New York to London in about 3 hours and 24 minutes – Hello, a bit of overseas business and a spot of high tea to boot.

Boom will be fighting many challenges – like say making the financials work – and then selling the airlines on their vision. That said, Boom’s CEO says that they have an undisclosed patron and a letter of intent for $2 billion worth of planes when they’re ready. So watch out airlines, as disruption these days can come from anywhere. Case in point, Trump just shook the foundations of Boeing in one simple tweet, “Boeing is building a brand new 747 Air Force One for future presidents, but costs are out of control, more than $4 billion. Cancel order!”

Why is this important for business? If you mix supersonic air travel with hyper ground travel (another audacious player – The Hyperloop), it looks like we’ll be doing global handshake business deals at the blink of an eye. Jolly good I say…

Bloomberg – Supersonic Is Coming Back. Will the Airlines Buy It?

An upstart jet maker faces a daunting array of challenges—many of the same ones that killed the Concorde.

Michael Chase, CMO
St. Joseph Communications


Cup of Jo – Neuromarketing: Your Brain on Advertising

Cup of Jo with Elissa Moses

In our latest Cup of Jo interview series, our CMO Michael Chase sits down with Elissa Moses, CEO of Ipsos Neuro and Behavioral Science Centre of Excellence.

Nieman Lab email newsletters Year of AR Amazon Go
Could Email Newsletters Be a Partial Solution to Magazine Companies’ Problems? (Toronto Life Thinks So)
Following the success of Twelve Thirty Six, St. Joseph’s Toronto Life is looking more closely at email newsletters as standalone products.
2016 Was Supposed to Be the Year of VR. Instead, Augmented Reality Ruled
Considering that the most valuable tech company on the planet, the most popular mobile app company and the leading operating system maker are all betting on AR over VR, AR is probably where the biggest gains will happen in the coming months.
Amazon Opens Go, a Real Life Grocery Store with No Checkout Line
Amazon has opened a small physical store that could be the future of grocery shopping, one where customers walk in, collect their purchases from the shelves and walk out — all without ever needing to line up to pay or check out.
Pantone Colour of the Year Adidas Gameplan A The Most-Watched Ads on YouTube in Canada this Year
Pantone’s New Colour of the Year is Weird and Perfect

Pantone describes it as a “reassuring . . . life-affirming color.” It also looks like the nuclear isotope in The Simpsons.
How to Differentiate Content in a Crowded Field 
The Content Marketing Institute shares insight into Adidas Group’s recently launched new content platform for athletes and athletes at heart.
The Most-Watched Ads on YouTube in Canada this Year
Google Inc.’s annual list of the most-watched ads on its YouTube video-sharing site is instructive: advertisers can see what broke through. It turns out humour is a big factor.

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