Monday Morning Mashup – Oct. 24th

Print in a Digital World 2017 Trend Report. The way consumers engage with brands has dramatically morphed. They can access products and product information instantaneously, and they can intermingle with a brand in a cacophony of ways. You have to be a storyteller in this connected world and understand how to merge marketing, content, and technology in bold and exciting ways.

Within marketing today, there is a seismic disruption happening across all verticals. It’s an unprecedented transformation that’s impacting consumers, commerce, and communication. A transformation in any one of those arenas by itself would be difficult for an industry to respond to, but the fact that all three are morphing at the same time can cause paralysis in the best of companies.

The good news? The consumer has become the new CEO and is truly in the driver’s seat, so at the end of the day, it really is a marketing challenge. And when there’s a marketing challenge, we can assess, measure and act strategically.

We are in an information revolution, powered by the intersection of two of the most commanding knowledge transfer mechanisms of our time – the Gutenberg Press and the Internet. This means that the period in which we now live is unique and we benefit from the mixing and mingling of print AND digital.

To illustrate and help guide you on your own transformational journey, we have scoured the globe to bring you a new trend report with potent examples that will hopefully inspire you to mix, match and marry the worlds of print and digital… to find your own marketing nirvana. Enjoy the ride – things are about to get interesting.

We launch Print in a Digital World 2017 into the ether tomorrow at Canada Post’s 9th Annual Think Inside the Box Conference. Click on the feature below for early access to our trend report, and if you have time, I’m giving the closing Keynote at #TITB2016 – so we’ve included the link below to register for this always informative free event.

Canada Post – Think INSIDE the Box – Tuesday, October 25th, 2016

Click on the link to register and join us at The Carlu for the closing keynote, as we showcase our new Print in a Digital World trend report. Make sure to get your printed “physical” copy at the event!

Michael Chase, CMO
St. Joseph Communications


Register Today for Print in a Digital World 2017

St. Joseph’s latest Print in a Digital World trend report launches tomorrow! Register here to be the first to access the latest insight and powerful examples on how to be a storyteller in our connected world, merging marketing, content and technology in bold and exciting ways.


Inside Toronto Life’s Lavish 50th Anniversary Party at Casa Loma

On October 20, St. Joseph’s Toronto Life celebrated its 50th anniversary and special November issue with a lavish event. The exclusive, invite-only gala showcased the best in red-carpet style to celebrate 50 years of telling Toronto’s stories. Check out all the details and pictures from inside the event.

Best Buy and Google Team Up on Experiential Play
The first of its kind in North America, the collaboration will involve Best Buy hosting 14 Google Shops in its newly renovated “experience stores.”
The Power of Cohesive Branding: Why Apple Wins
Apple has again snagged the top spot in Interbrand’s recently released 2016 Best Global Brands report. Its key is in how it delivers one consistent narrative or ecosystem across its hardware, software and retail stores.
Why Cross-Device Targeting is a Marketing Must-Have This Holiday Season
Cross-device technology will enable telling a cohesive, seamless story to consumers as they navigate across screens and better attributing your customer’s final purchase to your marketing efforts.
As Pinterest Hits 150 Million Actives, It’s Time to Re-Think Your Social Approach

Pinterest’s desire to stay in the grey areas between search and social can be confusing for brands. With now more active users than Twitter, here’s why it’s worth understanding those grey areas.
InterContinental Launches its Own Podcast Series
The hotel chain joins brands including GE and Netflix, which have all recently invested resources into developing their own audio content as a compelling storytelling tool for consumers to remember and recognize the brand.
Will Neuromarketing Make Firms Rethink Integrated Campaigns?
Marketing Magazine talks to Canada Post and St. Joseph’s own CMO Michael Chase about the impact of direct mail in today’s digital world.

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