Closing the chapter on 2023, join us in commemorating a year filled with captivating branded content crafted for some of Canada's most prominent brands. We’re passionate about telling our clients’ stories and leveraging the editorial expertise of our media brands to do so.
This festive compilation showcases custom guides, listicles, videos and articles designed to create a natural and authentic experience for our audiences while achieving each of our client’s marketing objectives for the busy holiday season. If you’re interested in exploring a branded content campaign with one of our media brands for 2024, we’d love to brainstorm!
Scene+ Holiday Gift Guide
Chatelaine & Toronto Life
Scene+ collaborated with our branded content team to reach the diverse and discerning audiences of Chatelaine and Toronto Life. The article serves as a one-stop shopping guide while helping members score major points through the Scene+ rewards program.
St-Germain Holiday CocktailsChatelaine and Châtelaine
Our team worked with liquor brand St- Germain to highlight its exclusive cocktail recipes and expert hosting tips as essential ingredients for elevating holiday celebrations. Articles were published in both English and French to reach a broad Canadian audience.
Destination Ontario Local Holiday Experiences
Chatelaine
Destination Ontario, the provincial tourism marketing agency, aimed to showcase the richness of Ontario's holiday experiences and position the province as a premier winter destination. Our branded content team created an immersive and inspiring guide to captivate readers and fuel their excitement for holiday adventures in Ontario.
Teapot Cannabis Holiday HostingChatelaine
Our team created a long-form article for Teapot Cannabis to inspire readers about the evolving landscape of cannabis in holiday celebrations, including recipes, drinks and tips.
Giant Tiger Holiday Hosting
Chatelaine
The renowned Canadian retailer collaborated with our team on a Chatelaine execution that seamlessly integrated Giant Tiger into the context of thoughtful gifting. The article and video provide a step-by-step guide on curating personalized gift baskets for various occasions.
Amazon Canada: The New Gift Registry
Maclean’s
Our team integrated the Amazon Gift Registry into the narrative of evolving gifting trends, showcasing its user-friendly features and the convenience it brings to both gift-givers and recipients.
Uniqlo Holiday Gifting
FASHION
Uniqlo collaborated with our branded content team to curate a stylish and practical winter gift guide that showcased Uniqlo's versatile and trend-setting clothing collections. The content tied into FASHION’s narrative of winter fashion, providing readers with a curated guide that featured Uniqlo's key pieces as must-have items for the season.
Kilian Paris Holiday Gifting
FASHION
Aligning with FASHION’s aesthetic and audience, this article created for Killian Paris features a captivating narrative around the brand’s holiday fragrance collection, associating the brand with luxury, elegance and an exquisite holiday experience.
LCBO Holiday Sipping Guide
Toronto Life
Seeking influence in the food and lifestyle space, LCBO collaborated with our team to create an informative and beautifully designed article in Toronto Life to showcase its curated selection of spirited sips for the holiday season.
Nintendo Holiday Gifting
Toronto Life
This nostalgic and engaging piece highlights Nintendo’s Super Mario collection exclusively available for the Nintendo Switch as a unique and playful gift idea for the festive season.
The Well Holiday Experience
Toronto Life
In this Toronto Life article, readers are immersed in the new Nordic-inspired lifestyle and holiday experience offered by The Well.
The Holiday Bar Cart
Toronto Life
In this special advertising feature, Toronto Life curated a list of thoughtfully chosen bottles for gifting, serving or experimenting with cocktails. The list is integrated with intuitive features allowing readers to refine their selections by drink type and price.
Lego Gifting
Today’s Parent
In an informative listicle titled “8 LEGO Gifts For Every Interest," Today’s Parent integrated LEGO into the parenting narrative, emphasizing the educational and entertainment value of LEGO sets for children–no matter what they are into.
Jazwares Gifting
Today’s Parent
This branded content in Today’s Parent unfolded as a heartwarming exploration of “stuffies” and their impact on children's play and emotional well-being. Featuring Jazwares’ different collectibles, the article recommends the plush toys that will be huggable friends for kids of all ages.
World Vision Charitable Gifting
Today’s Parent
Aiming to inspire acts of kindness and generosity among families during the holiday season, World Vision collaborated with Today's Parent to highlight its impactful holiday gifts program.
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