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SJC, one of Canada’s largest privately owned communications companies and publisher of iconic brands like Maclean’s and Châtelaine, has launched “We See You, Canada,” a campaign celebrating the country’s rich heritage and commitment to Canadian storytelling.
As part of the campaign, SJC has temporarily changed its logo as a bold symbol of Canadian pride. The campaign tagline, “We See You, Canada,” reflects SJC’s deep understanding of and connection to this country—its heritage, media brands, clients and audiences across the country. The campaign will run across print, digital and social media platforms.
“This is an important moment for businesses and Canadians to unite in support of our unique voice, culture and identity,” says Tony Gagliano, CEO of SJC. “For us at SJC, this means a continued, passionate commitment to improving the way people experience Canada—and the world—through Canadian content.”
Maclean’s Celebrates 120 Years with TRUE NORTH STRONG FREE
As part of this celebration of Canadian identity, Maclean’s, marking its 120th anniversary this year, has launched its TRUE NORTH STRONG FREE campaign. Featuring a billboard and digital campaign, a 25% off subscription offer ("Canada is not for sale. But Maclean's is."), and a limited-edition Made-in-Canada tote bag for sale, Maclean’s reaffirms its deep commitment to independent journalism and the stories that shape Canada.
"Our job is to foster smart, engaging conversations about the key issues that face Canada, and to further the country's self understanding,” says Sarah Fulford, editor-in-chief of Maclean’s. “That mission has never felt more important than it does now.”
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Launching Oh, Canada—A New LinkedIn Newsletter
At this important moment in Canadian history, with many forces shaping the nation’s future, SJC is launching Oh, Canada—a new LinkedIn newsletter sharing weekly stories from SJC Media’s family of beloved Canadian brands. Through timely insights and thoughtful storytelling, Oh, Canada will highlight the issues, people and perspectives that define Canada today, along with practical tips like where to shop Canadian and support homegrown businesses.
Built for Canada, by Canada
Founded in 1956 by Gaetano Gagliano—who loved his new country so much he named the company after the patron saint of Canada—SJC has grown into a national media and marketing leader. With headquarters in Toronto and operations across Canada, SJC remains deeply rooted in Canada’s creative and business landscape.
SJC’s trusted media brands reach 23 million English and French-speaking Canadians each month, delivering journalism and storytelling that reflect the country’s diversity. The company is also a valued marketing partner to many of Canada’s most recognized retailers and brands, including Pet Valu, Sobeys, Canadian Tire, Leon’s, The Brick, LCBO and Mastermind Toys, helping them connect with Canadian audiences in meaningful ways.
Be part of Canadian storytelling
Canadians are encouraged to take part in “We See You Canada,” by:
- Subscribing to Maclean’s with a limited-time 25% off offer
- Purchasing the exclusive Made-in-Canada TRUE NORTH STRONG FREE tote bag
- Signing up for Oh, Canada to receive weekly curated stories to stay informed and inspired on all things Canada.
For more information on SJC’s media and marketing solutions, visit stjoseph.com and explore SJC Media’s 2025 media kits for advertising opportunities across our Canadian brands.
Media Contact:
Marta Tsimicalis, Director of Communications, SJC
marta.tsimicalis@stjoseph.com
About SJC
SJC is one of Canada’s largest privately owned media and communications companies helping people experience the world through content. Through our full-production content and creative studios, advertising technology, print infrastructure and distinct media brands, we partner with clients across North America to meet their ever-evolving marketing needs. Owner and publisher of Canada’s most iconic portfolio of media brands (Toronto Life, Chatelaine and Maclean’s to name a few), we provide incredible reach to an influential audience. Visit stjoseph.com.
