SJC's Holiday Highlights: A 2024 Content Round-Up

We’re celebrating another year of captivating multi-channel holiday content for Canada’s leading brands. From catalogues to digital campaigns, this round-up showcases how SJC combines creativity and editorial expertise to achieve our clients’ holiday marketing goals.

Creating holiday magic in print

Walmart Canada's Toy Book

Launched at the start of the holiday season, Walmart Canada’s Toy Book was bigger than ever, available in stores and on Flipp. New for 2024, Flipp featured engaging product videos, with SJC as a proud content partner providing top-tier photography and video for its multi-channel marketing efforts.

‍Mastermind Toys Wish Book

Mastermind Toys rolled out a premium perfect-bound Wish Book (printed at SJC Print) that's packed with curated gift selections and expert toy recommendations. It’s also featured in a Today's Parent branded content piece — a smart way to extend its reach through a trusted media brand.

LCBO Food & Drink Magazine

LCBO's 40-page shopping guide (printed at SJC print) landed in Canadian mailboxes, offering themed recommendations for everyone from world travellers to malt masters.

Read more about how brands in Canada are embracing the catalogue comeback.

From page to screen: shoppable digital experiences

Pet Valu Holiday Lookbook

This holiday season, Pet Valu's digital guide is the ultimate resource for pet lovers. Our SJC Content team created a vibrant 15-page digital guide featuring stunning pet photography and a user-friendly layout. From festive fashion to holiday treats, gifts and safety tips, this guide has everything you need to create a paw-sitively perfect holiday season.

The 2024 PC® Holiday Insiders Report™

Loblaw Companies Limited partnered with SJC to reimagine the PC® Insiders Holiday Report™ for a digital audience. Our team transformed the annual holiday report from a print publication to a dynamic (and shoppable!) digital experience.

Available in both English and French, the report seamlessly integrates within the PC Optimum app (and is desktop-accessible too!).

Staples Holiday Gift Guide

SJC designed a traditional toy catalogue for Staples Canada, blending the convenience of online shopping with the nostalgic charm of a printed guide. The 2024 edition also featured engaging activity pages for kids and a digital version available on Flipp.

Engaging audiences through experiential marketing

Wonder Events

TL Insider, Toronto Life’s exclusive membership program, celebrated the season with an after-hours holiday experience at Cheese Boutique, hosted by Afrim Pristine. Organized by Wonder, SJC Media’s experiential marketing pillar, the event demonstrated how unforgettable moments can bring brand stories to life. Backed by trusted media brands like Toronto Life and FASHION, Wonder crafts events that captivate audiences and foster lasting connections. For more inspiration, explore 14 ways to bring your life through experiential marketing in 2025.

Elevating brands with trusted editorial content

SJC Media Gift Guides

Our family of beloved Canadian media brands, including HELLO! Canada, Toronto Life, Chatelaine, Châtelaine, FASHION and Today’s Parent, curated tailored gift guides to inspire the holiday season. From fashion-forward finds and family-friendly picks to gifts for Toronto enthusiasts and food lovers, our editorial teams have identified the hottest trends to captivate audiences and drive consumer interest.

Branded Gift Guides

By partnering with one of our trusted media brands such as FASHION, Chatelaine and Toronto Life Magazine, clients including Shoppers Drug Mart, Longo's, Giant Tiger and Uniqlo elevate their brand messaging and amplify their reach. Explore our festive compilation of branded content hubs and articles for our holiday 2024 season.

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What’s in store for 2025?

‍Give the gift of journalism

From HELLO! Canada and Chatelaine  to Toronto Life, Maclean's, FASHION and more, we’re offering incredible subscription savings with bonus gifts. Treat yourself or someone special to a meaningful way to stay connected to bold voices, bright ideas, and the stories that shape our country.

Milk Calendar

SJC Print again brought the 2025 Milk Calendar to life for the Dairy Farmers of Ontario, featuring stunning visuals and 13 delicious dairy recipes.

Maclean’s The Year Ahead

From housing to education and AI, discover the forces shaping Canada's future with Maclean's 2025 Year Ahead issue.

Toronto Life’s January 2025 Issue

In its first issue of the new year, Toronto Life covers the ultimate try-anything-once, antidote-to-doomscrolling bucket list for 2025. 

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We look forward to working with current and new clients in 2025! If you’d like to book an exploratory call, please reach out to us.