SJC and Trees for Life recently hosted a meaningful tree planting at Boyd Conservation Area on October 24, 2024. The event commemorated the launch of 3, a new magazine aimed at Canadian newcomers and global citizens, celebrating the country’s rich diversity.
A founding partner of Trees for Life, SJC has long been committed to sustainability through its Partners in Growth® program, which plants a tree for every ton of paper used in client print projects and SJC’s own magazines. To date, the program has resulted in the planting of millions of trees across Canada, contributing to a greener, more sustainable future.
Every year, SJC provides hands-on support for a Trees for Life planting on behalf of Partners in Growth®, engaging SJC staff and clients in the process. This year’s event held special significance, as SJC involved 369 Global to celebrate the launch of 3 magazine, co-published by 369 Global and SJC Media (and printed by SJC Print, an active contributor to the Partners in Growth® program!) Mark Radha, Chief Strategy Officer, attended on behalf of 369 Global along his family and colleagues.
Tree planting is a powerful way to bring people together, reflecting Canada’s diversity and our shared connection to nature. The event included the planting of three symbolic trees, representing 3 magazine’s focus on third culture individuals—people influenced both by their parents' culture and the culture in which they are raised.
(From left to right): Marta Tsimicalis, Director of Marketing and Communication of SJC; Mark Cullen, Founding Chair of Trees for Life; and Mark Radha, Chief Strategy Officer of369 Global
Following the dedication, volunteers from SJC, Trees for Life, and 369 Global planted over 100 native trees, with expert tree-planting guidance provided by the Toronto and Region Conservation Authority.
Tree planting is one of the simplest yet most impactful actions we can take to combat climate change, improve air quality and create greener spaces for future generations.
“SJC has been a cornerstone partner in our mission to plant trees and improve the environment for all Canadians,” says Mark Cullen, Founding Chair of Trees for Life, added, “We were proud to host this event involving 369 Global to commemorate a magazine that represents the beauty of Canada's diversity and the importance of creating a sustainable future.”
Scroll through more photos of our tree planting afternoon:
Photography by: Adriana Canzio, SJC
About Trees for Life
Trees for Life is a Canadian charity driven to inspire, support and mobilize community-led tree and shrub-planting initiatives. Its mission is to create a healthier, happier Canada by planting native trees where people live, work, and play. Including the work of its first projects, the Highway of Heroes Tree Campaign and GrandTrees Climate Solutions, Trees for Life has raised over $18 million to support the planting and stewardship of over 3.3 million trees across Canada. To learn more, donate, or suggest a project, visit treesforlife.ca, or follow @CdnTreesforLife on Twitter, Facebook or Instagram.
About SJC
SJC is Canada’s largest privately owned media and communications company, home to the most iconic portfolio of Canadian media brands, including Toronto Life, Maclean’s, Canadian Business, Chatelaine, HELLO! Canada. Through full-production content and creative studios, advertising technology, print infrastructure and distinct media brands, SJC partners with clients across North America to meet their ever-evolving marketing needs. For more information on SJC’s Partners in Growth® initiative, read: Growing Partnerships: SJC, Clients and Trees for Life Plant a Greener Future.
About 3 Magazine
3 magazine celebrates third culture individuals, newcomers to Canada, first-generation (and beyond) Canadians and the culturally curious. It is a testament to people born in one place but enriched by the influence of numerous others. 3 delves into the essence of global narratives, weaving together topics from identity to innovation. With deeply reported stories, thought-provoking columns, insightful profiles and style features, its content will challenge and inspire. In an increasingly divisive world, 3 works to provide diverse perspectives to thoughtfully address local and global issues.
3 is a quarterly print magazine and is available online at threemagazine.com, via social Facebook, Instagram, LinkedIn as well as a podcast hosted by Muraly Srinarayanathas. 3 is published by purpose-driven 369 Global in partnership with SJC, publisher of Canada's largest portfolio of media brands.
