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SJC Media, publisher of Canada's top media titles including FASHION, Toronto Life and Maclean’s, proudly unveils 'Wonder' as the fresh identity for its thriving events business that crafts unforgettable experiences blending food, fashion, learning, and culture through the art of brand-driven storytelling.
Offering an array of signature, client, and Insider membership events, the new Wonder pillar highlights SJC Media’s ambitious growth plans in the events and experiential marketing space. Leveraging the editorial integrity and audience reach of its iconic brands, Wonder offers the benefits of cross-channel coverage, custom content storytelling and performance marketing advantages to maximize ROI.
“I am so proud of our talented team, that over the last year alone has put on more than 100 incredible experiences for our media brands and clients,” says Jason Maghanoy, Group Publisher of Wonder, Canadian Business, Maclean’s and Toronto Life. “Creating those real moments of connection is so important to authentically connect with audiences. Light, spectrum, beauty, and creativity all come to mind when I think of our experiential offerings, which is why ‘Wonder’ is the perfect name for our expanding events pillar.”
SJC Media entered the events space in 2016 with the launch of its popular annual event Toronto Life Best Restaurants. The success continued in 2018 with the introduction of its TL Insider membership program which provides a curated selection of experiences across the city.
Today, SJC curates multiple virtual and in-person events powered by its iconic brands and collaborates with clients across diverse industries. On January 18, 2024, Wonder and FASHION curated a luxurious soiree for the Clarins Precious Skincare launch.
“Our event was a resounding success!” says Isabelle Rochefort of Clarins Canada. “From the initial planning stages to final execution, every aspect was handled with utmost professionalism, attention to detail and creativity. Your team’s dedication and commitment to delivering a memorable experience were truly commendable and exceeded our expectations.”
Explore the memorable experiences offered through Wonder:
Custom Client Events
From concept to execution, Wonder takes care of everything to ensure a seamless and extraordinary experience.
Launch of Clarins Precious Skincare | Clarins x FASHION
A gathering of Toronto beauty enthusiasts at the Ultra Supper Club to celebrate the launch of Clarins Precious Skincare.
The Art & Science of Trendspotting | Pinterest x Toronto Life
In partnership with Toronto Life, Pinterest hosted an exclusive fireside chat at the Royal Ontario Museum's Philosopher's Gallery to brings to life its latest "Pinterest Predict" trends report.
Disruption Town Hall | Staples x Canadian Business
Canadian Business and Staples Professional jointly held their first Disruption Town Hall at the Toronto Region Board of Trade’s new event space by the Waterfront. Participants included executives and notable thought leaders representing a variety of organizations and sectors.
Dolce Vita Summer Cocktail Party | Malfy x FASHION x Toronto Life
Malfy Gin’s aperitivo-themed patio party at the stylish VELA on Portland Street co-hosted by FASHION and Toronto Life overflowed with delicious cocktails and decadent bites that transported guests to the Amalfi Coast.
Signature Events
Powered by iconic magazine brands, SJC Media hosts marquee events with unique sponsor and partner opportunities, reaching niche audiences.
Toronto Life Best Restaurants
An immersive culinary experience at the Evergreen Brick Works that features prized chefs and restaurants from Toronto Life’s annual Where To Eat Now 2023 issue celebrating the very best places to eat in the city.
FASHION's The Ones Party
FASHION celebrated its September 2023 issue in glamorous style with a guest list that included Canadian icons Coco Rocha, Kirsten Owen and Irina Lăzăreanu, along with Toronto’s most fashionable faces.
CB Innovation Awards
Canadian Business hosted the first annual CB Innovation Awards luncheon in April 2023, welcoming 150 guests and bringing together Canada’s senior business leaders and emerging entrepreneurs for exclusive networking, enlightening panel discussions and an awards presentation at the Toronto Region Board of Trade’s new downtown office and event space.
Maclean’s Ideas Summit
At its launch event in 2023, the three-day in-person and virtual Maclean’s Ideas summit included a fireside chat with Dr. Andrew Boozary, and a panel of Mini Talks from industry leaders on innovation in health care, business, education and more. The Ideas Summit returns annually to host conversations on the topics that matter to Canadians.
Insider Events
Tailored experiences for TL Insider and Canadian Business members, these unique events offer exclusive access.
TL Insider: Axyon Caviar Masterclass & Caviar Tasting
The masterclass led by Grégoire Doulain covered the history and art of caviar followed by tasting and mingling provided by Bar Banane.
TL Insider: Exclusive Cheese Boutique Holiday Party
An exclusive after-hours experience for TL Insider at the Cheese Boutique hosted by Afrim Pristine, the event included five interactive food stations, a wine bar and a shopping experience. And for dessert, TL Insiders get to visit the CB Bottega for coffee and pastry.
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Coming up in 2024, we already have an exciting line-up of events planned, including our live storytelling night inspired by Toronto Life’s new dating vertical called Kiss & Tell, our food summit and community meal event called Table Talk focusing on the future of how we eat and drink in Canada and FASHION’s year-end event (and maybe the most luxurious party of the year) Bling Bash.
For sponsorship, partnership, or advertising opportunities for these events or to explore custom event collaborations with Wonder, contact Chantal Roy, Director of Brand Experiences for SJC: chantal.roy@stjoseph.com.
For general media and inquiries, contact Marta Tsimicalis, Director of Marketing & Communications for SJC: marta.tsimicalis@stjoseph.com.
