Performance Marketing
Introduce new data-driven funnels to amplify your campaigns and gain qualified leads.
What We Offer
In 2022, SJC acquired Assembly Digital, a digital publishing tech company recognized with Best Audience Insights at the 2020 Digiday Media Awards. Assembly owns proprietary technology that analyzes and optimizes how publishing brands connect their content with readers and advertisers. How does this serve you? Our media brands including Maclean’s, Chatelaine and Toronto Life create high-value content that funnels high-intent readers into action. Layering in Assembly Digital's performance media buying, conversion rate optimization and digital expertise allows us to target and convert these readers to match your goals and objectives.
Our ad operations infrastructure that implements cutting-edge bidding technology to connect publishing brands to thousands of advertisers.
Collects and analyzes billions of data points to automate ad placement based on real-time reader behaviour—which means more relevant content for readers and more revenue for advertisers.
Stores and delivers content to our readers wherever they are, however they consume it—and fast. It bridges the gap between a traditional CMS and the cloud’s lightning speed, so it can seamlessly handle millions of visitors every day (and millions more as we scale).
Our seamless A/B testing technology for higher-performing content leverages data insights so we can split test two or more variants and learn which makes readers happier (and advertisers more money).
5
proprietary tech products
3,000,000,000
data points analyzed by our Assembly Digital each month
SHOWCASE
Sobeys x <i>Chatelaine</i>
Combining <i>Chatelaine's</i> editorial authority with our audience targeting expertise, the Shop Well, Eat Smart campaign over-delivered on the goal of high-quality email leads at scale.