St. Joseph Communications launches ‘Title’
The new publication replaces the former Men’s FASHION magazine
October 24, 2017 (TORONTO) – St. Joseph Communications, Media Group announced today the launch of Title, the newest publication to join its family of media properties. Title replaces the former Men’s FASHION magazine with the inaugural issue hitting newsstands in November 2017. The brand will focus on men’s fashion and lifestyle content and will publish across print, digital and social platforms.
“It is an incredible honour and privilege to be at the helm of Title for its inaugural issue,” said Greg Hudson, Editor-in-Chief of Title. “It’s hard to define exactly what it means to be a man today. And so reaching men can be tough. Our objective is to create a voice for Title that readers relate to. That voice is one that’s smart, funny, addictive and, uncannily similar to their own.
Title will offer authentic, incisive and compelling content, is targeted to educated, affluent, creative men between the ages of 28 to 50, and puts an emphasis on producing conversational and unpretentious editorial that readers can connect with.
“The launch of Title is part of our ongoing strategic plan to position our media brands as the most competitive in the market and to target the luxury consumer,” said Jacqueline Loch, VP & Group Publisher, Women’s Brands at St. Joseph Communications. “We strategically designed the Title brand to feature high quality multi-platform content that will resonate with our readers. Like our strategy with FASHION, Title will also focus on innovations in technology and editorial integrations to provide quality content that delivers for our advertising partners and engages audiences across all our platforms.”
Title will publish three issues each year for the Fall, Winter, and Spring seasons. The inaugural print edition of Titlelaunches with the Winter 2018 issue of FASHION. The cover star is R&B artist Miguel and inside there are interviews with Mad Men’s Matthew Weiner, artist Brian Espirtu and hockey player-turned writer Sean Avery. The Winter 2018 issue of Title also features a seasonal style shoot by award-winning photographer Matt Barnes.
Title’s Winter 2018 issue will be mailed to select subscribers of FASHION, Toronto Life and will be distributed to select postal code areas and business locations across Canada. Title will be available on newsstands poly-bagged with FASHION at select Shoppers Drug Marts throughout Canada on November 20, 2017. In addition toTitle’s printed issues, it will reveal exclusive digital content available online at thetitlemag.com starting November 14, 2017. Leading up to the official launch of Title’s website, social media content will be rolled out on Facebook (facebook.com/thetitlemag), Instagram (@thetitlemag) and Twitter (@thetitlemag).
For images or interview requests for Jacqueline Loch, VP & Group Publisher, Women’s Brands at St. Joseph Communications, or Greg Hudson, Editor-in-Chief of Title, please contact:
Title is Canada’s newest lifestyle magazine for men covering culture, grooming, sports, and style in a tone that resonates with readers. Good men are hard to define. The magazine has a voice that is smart, funny, addictive and, uncannily similar to its readers’. Published in print three times per year in the fall, winter and spring seasons, Title offers authentic, incisive and compelling content with an emphasis on producing conversational and unpretentious editorial. For more content, visit thetitlemag.com.