St. Joseph Media announces new Editor-in-Chief and Digital Director

St. Joseph Media announces today the appointment of Noreen Flanagan to the role of Editor-in-Chief, FASHION Magazine, overseeing content and brand strategy across all brand platforms: print, digital, social, video and branded events.

“I am thrilled to welcome Noreen to FASHION. She brings with her exceptional multi-platform experience combined with an insatiable curiosity combined with tenacity to drive the media brand forward across all platforms,” said Jacqueline Loch, recently appointed VP & Group Publisher, Women’s Brands, St Joseph Media.

After a successful 15-year tenure at ELLE Canada, Noreen spent the past six years as Editor-in-Chief, during which time she and her multi-platform editorial team won multiple awards, including being named Best Magazine for 2015 by the Canadian Society of Magazine Editors (CSME). Noreen was also recently elected Editor of the Year by CSME members. Noreen is known for championing numerous innovative co-branded multi-platform initiatives, such as the ELLE Canada Closet and the first “shoppable videos” in the Canadian magazine market. She also launched the first live cover shoots, the first ELLE Canada drone fashion shoot and the first cover shot in virtually reality, all of which garnered international media attention. She has appeared on etalk, CBC TV and Radio, BNN, Celebrity Style Story and Entertainment Tonight and is a frequent speaker at colleges and universities, discussing journalism, fashion, current media trends and the future of the business.

Steven Kawalit is appointed to the role of Digital Director, Women’s Brands, overseeing  all digital and mobile platforms for our portfolio of women’s brands, including FASHION, Men’s FASHION, Weddingbells, Mariage Québec, GLOW, Pure and Canadian Family.

Steve joins us from his previous position as Digital Director of ELLE Canada. In this role, he helped the editorial team produce, distribute and measure women’s lifestyle content for an audience that lives at the intersection of mobile and social. He helped build a metrics-driven editorial team focused on using storytelling, digital analytics and emerging social trends as levers for audience growth. With over 10 years experience, he has conceptualized and implemented comprehensive online marketing programs for Microsoft, eBay, BMO and Capital One. His love of social media goes beyond his professional life. In 2014, Steven enlisted Mark Zuckerberg and Sheryl Sandberg to help him propose to his partner at Facebook headquarters in Menlo Park. She said ‘yes.’

“We are delighted to welcome Noreen and Steven to St. Joseph Media. They will be integral to the transformation of our women’s brands, leveraging the insights and growth pioneered by Strategic Content Labs,” said Douglas Knight, President of St Joseph Media.

Both Noreen and Steve will report to Jacqueline Loch, VP & Group Publisher, Women’s Group, and are starting with the company on August 8.

To schedule an interview, please contact:
Jacqueline Kendall
Marketing & Communications Manager
St. Joseph Communications, Media Group
416.364.3333 Ext. 3046

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