The Hyundai Advantage

To promote “The Hyundai Advantage“, Hyunadai Canada created a series of comparison videos illustrating the key benefits of the 2017 Elantra EL compared to similar cars made by leading competitors.

The videos targeted a web-savvy audience, and were posted on social channels and as pre-roll videos. To date, the videos have over 700,000 combined views on YouTube.



From concept development to casting and shooting to editing, St. Joseph produced these comparison videos from start to finish. When the project concluded, we delivered a total of four videos, in English and French, successfully meeting Hyundai’s need for a quick turn-around within the established budget.

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