Too many magazines aren’t actually read because they don’t connect with their readers. What readers connect with, perhaps even more than content, is voice. Title will speak directly to men in a voice that’s smart, funny, addictive and, uncannily similar to their own.

It’s not that content isn’t important. It’s that men today naturally resist categorization. We are generalists, interested in a wide variety of topics: as passionate about style as the Raptors’ playoff odds. We approach all topics from a post-modern, progressive perspective. We understand that what unites all men isn’t a single world view or shared interest. It’s passion.

We also thrive on self-improvement and self-creation. In a world where men can be anything, we prove real world advice on how to look, and what to look at. Our instructional features will inspire readers to take actions.

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  • Greg Hudson


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