Challenge
Clarins, a French-family-owned cosmetics brand, sought to launch its new luxury skincare line, Clarins Precious, in a way that resonated with Toronto's fashion scene. Clarins wanted to create a unique and memorable product that transcended a typical product launch and captured the essence of science-driven beauty.
Solution
Clarins partnered with FASHION to invite a select group of Toronto's most stylish individuals, ensuring a fashion-forward and influential audience. The venue, Ultra Supper Club in Toronto, mirrored the product's essence with its glamorous, Alexander McQueen-inspired decor.
A beauty specialist was on hand within the interactive product exploration area to explain the science behind the Clarins Precious line and the unique properties of the Moonlight Flower extract.
Result
Over 60 guests enjoyed an evening of luxury, beauty and connection. The gold and black dress code ensured a visually stunning experience, and the venue's decor provided the perfect backdrop for celebrating the launch of this innovative skincare line.
This event exemplifies the power of experiential marketing for beauty product launches.
“Our event was a resounding success!” says Isabelle Rochefort of Clarins Canada. “From the initial planning stages to final execution, every aspect was handled with utmost professionalism, attention to detail and creativity. The team’s dedication and commitment to delivering a memorable experience were truly commendable and exceeded our expectations.”
Fore more on our offerings in events and experiential marketing, read about Wonder, SJC Media’s all-encompassing events pillar.
