Challenge
Pet Valu was set to launch its new Bailey & Bella brand wedding collection, aiming to showcase the collection's focus on quality, comfort, and fashion-forward style in a way that resonates with pet owners planning their special day.
Solution
Pet Valu partnered with SJC Media’s branded content and FASHION teams to create a high-fashion editorial shoot captured in our SJC studios. Eight models and their pets, including seven dogs and one cat, were selected to showcase the collection's versatility. Stylist Ashley Galang curated couture wedding attire for the models, complemented by Bailey & Bella wedding pieces for their pets.
Result
The collaboration resulted in a visually stunning “Tails of Love” campaign featured in FASHION's Summer issue. The five-page print spread beautifully captured the unique bonds between pets and their owners, showcasing the Bailey & Bella wedding collection. A QR code leading to an engaging digital destination on fashionmagazine.com with shoppable links extended the campaign's reach and impact.
