Challenge
The Brick, one of Canada’s most popular home furnishing stores and one of SJC’s long-term retail partners, faced the challenge of distinguishing itself in a competitive market. They needed a strategy that would engage their diverse customer base and leave a lasting impression to drive sales.
Solution
In close collaboration with The Brick’s marketing team, we developed a dynamic seasonal content ecosystem, including:
- Printed and Digital Digests: Curated content in both print and digital formats, offering customers insights into the latest decor trends.
- Online Videos (How-tos, DIYs, Reels): Engaging video content guiding customers through practical applications and inspiring creative DIY projects.
- Broadcast Spots with Influential Figures: Collaborations with personalities like Tessa Virtue and HGTV’s Kortney Wilson, enhancing brand credibility and reach.
- Inspirational Photography: High-quality imagery shot in our studios showcasing products in aspirational settings, reinforcing brand positioning.
- Personalized E-newsletters: Directly delivering exclusive content, offers and updates to customers.
- Full-Production Management: From creative direction and writing to set design and build, SJC ensures a creative and professional result.
Result
Based on a long-term partnership founded on in-depth brand knowledge and a shared vision for success, The Brick is able to expand its reach, driving engagement and conversion across channels during its peak shopping periods.
